Patrick Kulp says, “Facebook can only pop so many advertisements into your News Feed before it drives you crazy. But it needs to keep selling more and more of them to keep up its juggernaut growth. And the company is worried that it could run out of ad space in its News Feed this year. That’s probably why Facebook is now turning to some untapped real estate: its Messenger platform. The company announced Wednesday that it’s testing new ads in Messenger that look a lot like ones you might see in your News Feed. The ads are carousel-style, meaning that users can swipe sideways through... [...]

Bloomberg team says, “Facebook Inc. hasn’t been shy about copying Snapchat, its smaller social-media rival. Now it’s unveiling the biggest and boldest clone so far: a feature resembling Snapchat’s Stories, directly within the Facebook application. Snapchat Stories are short annotated videos and photos that people post to their entire audience, viewable for 24 hours only. The feature was already knocked off by Instagram, Facebook’s photo-sharing app, in August—and that version is now used by 150 million people daily, about as many as use the entire Snapchat application. Facebook’s... [...]

Today, Dr. Amit Pareek and his team have are ending the launch of their new software, WP SociXplode, that takes advantage of social media (a free resource) to build viral traffic to your website. This new software is a hands-off solution for free targeted traffic to any website on and it does it on complete autopilot. You build your business (and your income) by sending unlimited targeted traffic to whatever site you choose.  [...]

Zak Stambor says, “Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%. Facebook Inc.’s ads delivered results for retail marketers in the crucial fourth quarter, according to social media advertising firm Nanigans. The vendor, which released a report examining 20 of the highest-spending e-commerce and game advertisers that used its platform over the past year, says the average return on its clients’ Facebook ad spend grew 33% in the fourth quarter. That was helped in part by e-commerce purchase rates growing 68%. Retailers’ ad dollars continued... [...]

An avid surfer (nicknamed Lyfe Lyte) travels the world (and has for years) to every surfing beach he can find, always hunting down his next wave. In fact, he just got back to America a few months ago after spending 2 full years surfing. This isn’t a cheap lifestyle that he has chosen, even though he often sleeps on the beach. But he has the income to live this way because he has set up processes for his business, so he doesn’t have to be tied down to a desk just to keep his business going. Lyte said, “I didn’t start a business online just to be on the computer 15 hours... [...]

Marcus Andrews says, “Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. An opportunity that if you take advantage of now, will pay off for years. Technology changes fast but that doesn’t stop us from missing big shifts. This is because they never happen all at once, but every once in awhile you can catch a glimpse of change in motion. Right now, this is the case with Facebook. Facebook’s... [...]

Patricio Robles says, “With the world’s largest social network, it’s no surprise that Facebook has built a multi-billion dollar digital advertising empire. But maintaining advertiser confidence appears to be a growing challenge. According to a survey conducted by Advertiser Perceptions, while many advertisers plan to up their spend with Facebook in 2017, 40% also plan to perform independent audits of the advertising campaigns they’re running on the social network. More disturbing for Facebook is the fact that two-thirds of those surveyed indicated that they’re questioning... [...]

Grant Cardone says, “Back in 2004, Mark Zuckerberg was hanging out in a Harvard dorm room putting together Facemash, a website that would put pictures of girls’ faces side-by-side and allow users to play a game called “hot or not”. Soon after, it morphed into an actual social platform and changed its name to Facebook. Today, there are more than a billion people hanging out in this space, making it by far the gorilla of all social networks. Anyone and anything that has a BILLION has my full attention. With five new profiles created every second, the audience you want to reach here... [...]

Greg Shugar says, “Talk to any public relations (PR) professional and they’ll admit that the advent of digital marketing and social media has changed their industry. Some will say they’ve adapted. And I truly believe that some have. But not all. Some still don’t fully understand this new form of marketing, in particular Facebook as a social media and advertising platform, from the client’s perspective. Without understanding that they’ll never understand what they’re up against, so let me share my perspective as a fairly steady PR client since 2004. I’ve co-founded two... [...]

Shopify team says, “Using Facebook’s advertising platform, you can run ads that target people who have interacted with your business already. For example, customers and website visitors. When you create a group of website visitors or customers to target on Facebook, it’s called a Custom Audience. Earlier this year, Facebook updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited. These audiences can be created from in the Audiences tool in Ads Manager or directly within ad... [...]