Shopify team says, “Using Facebook’s advertising platform, you can run ads that target people who have interacted with your business already. For example, customers and website visitors. When you create a group of website visitors or customers to target on Facebook, it’s called a Custom Audience. Earlier this year, Facebook updated its Custom Audience feature to help brands create Custom Audiences based on the amount of time visitors spend on their websites, and the days they visited. These audiences can be created from in the Audiences tool in Ads Manager or directly within ad... [...]

Peter Kafka says, “Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds. For now, Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales. That’s the same split offered by YouTube, which dominates the online video ad business. If the new... [...]

Tim Peterson says, “Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps, as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on any site or app that lets Facebook track its audience, as well as people who like a relevant Facebook Page or interact with a relevant ad on Facebook. The change broadens Facebook’s Dynamic Ad... [...]

Laura Forer says, “”Focus on your fans first,” begins a Visme infographic that offers tips on Facebook marketing, based on an article by Mike Gingerich. That may have been the mantra when your brand started on Facebook, but do all your posts still follow that rule? How about hashtags? The infographic advises using them sparingly and making them short and sweet. Is your brand guilty of overtagging, or do you have a hashtag strategy that works? And be sure you know your tools: “Facebook now lets business owners add CTAs to link posts using a tool called the Power Editor,”... [...]

Joshua Sophy says, “Does your small business have presence on Facebook (NASDAQ:FB)? It makes sense. If everyone and their grandmother is there, your small business should be, too. The trick is reaching all these people. And Facebook’s targeted marketing tools seemingly allow you to do just that. It’s just that not every small business owner believes these promoted messages are hitting their marks. According to a new survey of small business owners from Weebly, a DIY drag and drop web design company, 62 percent say their paid ads on Facebook are missing the target. Weebly surveyed more... [...]

Kevin Lee says, “If you buy clicks, views or other engagements on Facebook, you’ve probably been paying close attention to recent disclosures about the network’s discovery of analytics “bugs.” The first such disclosure occurred in September, when Facebook admitted overestimating video views for the prior 24 months by up to 80 percent. While Facebook was quick to note that the error “did not impact billing,” the result was an embarrassment, plus at least one lawsuit alleging that the error caused the plaintiff to overspend on paid ads “on the belief that the advertisements were... [...]

Tim Peterson says, “Facebook has already spun up its version of live television with Facebook Live. Now it’s come up with a take on live radio. On Tuesday, Facebook announced Live Audio, an audio-only version of Facebook Live that can be used to broadcast radio shows, podcasts, book readings and more. People can tune into a Live Audio stream and interact with it as they would a Live video stream, posting comments and sending reactions. But unlike with the video version, they can play the audio broadcast in the background. People tuning in using Android phones or tablets will be able to... [...]

Ariel Bogle says, “If you’ve logged on in the past year, you’d know Facebook really, really wants you to watch Live video. Since it pushed out the feature globally in February, the social media behemoth has prioritised Facebook Live over other content in its Newsfeed to get people tuning in. Now it’s prompting some users to watch Live broadcasts via a small autoplay window that pops up in the bottom right of Facebook’s app. Appearing recently for some users globally on iOS, the notifications show video from Facebook connections or pages a user may have subscribed... [...]

Reuters team says, “Facebook Inc. said it had underreported the number of views on iPhone of content published by some publishers using its Instant Articles platform between Sept. 20 and Nov. 30. Publishers make money through ads on their posts. Facebook said on Friday that a recent update to one of its metrics had led to the issue and affected publishers using one of its legacy platforms. Traffic numbers for iPad and Android devices were not affected. The company apologized in September for an error in the way it measured a key measure of video viewership that significantly amplified users’... [...]

Keval Padia says, “As people search for brands across multiple channels, the complexity of targeting right customers with right messages is greater than ever before. Digital advertisers have relied on web cookies since the last two decades, but with the advent of smart mobility, this old strategy won’t work. Brands need to connect with consumers directly and then measure every campaign outcome, to appeal to different platforms. While Google is still the search engine leader, Bing is surging ahead in grabbing search engine market share, while Yahoo! Is trying to recover lost ground... [...]