Bola Awoniyi says, “Heavily segmented Facebook campaigns do not always deliver superior results. At least this is the message coming from P&G, the world’s largest advertiser and Facebook’s dream customer. While the CPG giant has said that it won’t be reducing its Facebook ad spend, it will be doing less targeted advertising, instead opting to spend more on TV campaigns. So why would P&G be making this move in the face of trends that suggest TV viewership is going down, while Facebook and its catalogue of apps continue to eat up more of our attention? Facebook targeting... [...]

Courtney Eckerle says, ““We have a pretty small market at Intronis, it’s manage service providers, mainly in North America,” said Richard Delahaye, Senior Director of Marketing, Intronis in his interview at the MarketingSherpa Media Center at Summit 2016. He explained that the sales staff wasn’t able to get many conversations going from that group with traditional methods like phone calls and emails. They needed something special to differentiate them from all the other phone calls and emails their prospects were likely getting. Inspiration came from an old school method: a direct... [...]

Tim Peterson says, “It’s a Thursday, so Facebook is probably changing its news feed algorithm. Correct! This time, Facebook is adding a new signal to its algorithm to show people more “informative” stories. What does that mean? It sounds like it means cooking videos over cat videos, newsy articles over fluffy listicles. “This could be a news article on a current event, a story about your favorite celebrity, a piece of local news, a review of an upcoming movie, a recipe or anything that informs you,” according to a company blog post Facebook published on Thursday announcing the change.... [...]

Brandon Olson says, “Writing consistent, unique emails for your subscribers can be hard, and it’s often a struggle many email marketers face. (Don’t worry, it happens to the best of us!) While there’s no shortage of places to look for ideas on what to write, we often overlook one of the best sources available to us: Facebook. Facebook is a great place to test ideas in real-time since it provides an environment that makes it easy to figure out what content resonates with your audience – which can speak volumes to the type of content that would be relevant to your email subscribers. By... [...]

Lindsay Kolowich says, “Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? Attracting new leads using Facebook — leads that might eventually turn... [...]

Patricio Robles says, “Earlier this year, Facebook announced News Feed updates to incorporate qualitative user feedback and prioritize content from friends and family. And last week, the world’s largest social network announced another News Feed update aimed at reducing clickbait. Both changes have the greatest potential impact on brands and publishers which, according to social media publishing platform provider SocialFlow, saw their reach per post on Facebook drop by a whopping 42% between January and May. As publishers using SocialFlow observed the effects of Facebook’s changes,... [...]

Tim Peterson says, “Facebook cares about consumer choice until that choice conflicts with its business. On the one hand, Facebook doesn’t want people feeling super creeped out when they use its site or apps, so now it’s giving them a new way to control what data brands can use to target them with ads. But on the other hand it wants to ensure it makes money from the people who use its site or apps for free, so it’s not going to let them use it without seeing ads. On Tuesday Facebook announced that it’s come up with a way to thwart ad blockers and show ads to people who visit its desktop... [...]

Lesya Leu says, “Facebook is at it once again… I was SHOCKED! You guessed it: Facebook updates its algorithm again, but no one is really surprised (much less shocked) at this point. This time, the social platform taught its algorithm to recognize clickbait titles. You know, the ones that balance on the edge of curiosity and distaste. Facebook began targeting this issue back in April, when its algorithm started evaluating signals like time spent on a given page. However, “while this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us... [...]

Tim Peterson says, “Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year, the number of people seeing the average post published on a publisher’s Facebook Page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52-percent decline in organic reach, according to social publishing tool SocialFlow. That stat is based on the company’s analysis of roughly 300 media companies that use its tool to manage their Facebook Pages, which include The New York Times, The Wall Street Journal,... [...]

Rustam Singh says, “So your startup is new and like everyone is telling you (and they’re absolutely right) – you immediately create a Facebook page. But social media works very differently than regular media, and requires a completely different approach to get people to like your page back. To add to it, the ever-changing algorithms are ever-ready to make your life more difficult. No matter how brilliant your content, goods or service might be, your Facebook fans may not even come close to random memes or cat videos. Why is this happening and how can you improve your fans organically? Clearly... [...]