Tim Peterson says, “Publishers’ organic reach on Facebook continues to plummet, but some have found a parachute. This year the number of people seeing the average post published a publisher’s Facebook Page has been cut in half. From January 2016 through mid-July 2016, publishers’ Facebook Pages have experienced a 52% decline in organic reach, according to social publishing tool SocialFlow. That stat is based on the company’s analysis of roughly 300 media companies that use its tool to manage their Facebook Pages, which include The New York Times, The Wall Street Journal, Conde Nast... [...]

Tim Peterson says, “There’s a reason this article isn’t titled, “You’ll never guess how Facebook is fighting clickbait now.” Actually, two: 1) You probably could guess; and 2) the phrase beginning that headline is exactly how Facebook is now fighting clickbait. On Thursday, Facebook announced the latest salvo in its roughly two-year-old war against clickbait posts. Quick thing before we get into the details though: It’s worth pointing out that Facebook kinda instigated the clickbait craze in December 2013,when it decided to reward article links that got a lot of clicks. So let’s... [...]

Tim Peterson says, “They didn’t even give it a different name. On Tuesday Facebook Inc. continued its copycatting of Snapchat, the mobile messaging app it once tried to buy for $3 billion. This time Facebook-owned Instagram cloned Snapchat’s uber-popular Stories format. Instagram Stories doesn’t only take the name of Snapchat’s product that lets people stitch photos and videos into a collection available for 24 hours; it takes the features. Almost all of them”. Instagram Stories is latest example of Facebook Inc. copying Snapchat Marketing Land  [...]

Nash Riggins says, “When it comes to the realm of online advertising, Google AdWords is the undisputed king. Over the course of the last decade, Google’s Pay-Per-Click service has made it simpler than ever for small businesses to expand their digital profiles. AdWords helps companies to track down likely consumers, enhance their marketing reach and generate scores of invaluable sales leads. That being said, it can be extremely difficult to try and sell your business in just a couple lines of copy. When you’re that limited for space, you’ve got to make every word of your text ads count. That’s... [...]

Ray Lane (He calls himself Ray the Video Guy) has been exploring a new Facebook feature that competes with Google Hangouts, called Facebook Live. This is a new Facebook feature that builds engagement and brings in sales for savvy marketers who use it. He has created FB Live Handbook , a straightforward checklist that helps you get started with this exciting new marketing tool. Now, you can discover how to get started with Facebook Live and how to get grow your business using this powerful tool. The elite personalities of our culture are already using it, people like movie and music celebrities... [...]

George Beall says, “Talking to anyone with a website startup for a long enough period of time ought to lend itself to the mention of SEO, links, keywords, etc. For those of you lucky enough to have avoided this vacuous aspect of startup culture, pretty SEO entirely revolves around getting other sites to link certain keywords to your site so you can do better in search results. Additionally, Reddit, the social network with little homogeneity and a plethora of regulation, moderators, and hostility towards non-community members, is infamous for a practice called shadow-banning. On Reddit if... [...]

Blaise Lucey says, “Brands big and small have deployed Facebook Ads. They can come up with an inspirational post to help their fans start their mornings. There are great guides, amazing brand videos and user-generated content that help generate leads and build awareness. Many companies finally have a Facebook strategy in place, and it’s running smoothly. Except for the ROI part. Simply Measured’s “State of Social Media Marketing Report” (email registration required) found that 61 percent of marketers still say their top challenge is proving ROI from social. The report found that just... [...]

Brad O’Brien says, “Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into a plethora of your own first-party data, use it for predictive modeling and pair it with third-party data makes Facebook a go-to platform for just about every brand. And as evidenced by some recent releases, Facebook is set on becoming even more widely adopted. In that vein, there are some exciting new audience targeting features I’d like to share with you, as well as a few... [...]

Facebook has maximized the potential for “birds of a feather” interaction with the inclusion of Facebook Groups in its services. A Facebook Group can be set up by any Facebook subscriber around any topic of interest. The group creator determines who is allowed to join the group and then manages group interactions. Because groups are associated with a particular niche, the members are a laser-targeted list of excellent prospects for purchasing niche-related products. Tell a golf group, for example, about your new ball, club, training video, etc., and you are likely to get a good response... [...]

Tim Peterson says, “Facebook execs already believe that people’s news feeds “will be probably all video” in five years. Maybe a lot sooner when it comes to the publisher portion of people’s feeds after Facebook’s latest algorithm change rolls out. Late last month, Facebook announced a tweak to the uber-arbiter news feed algorithm that will make Pages’ organic reach more dependent on people sharing their Page posts. “We encourage Pages to post things that their audience are likely to share with their friends,” Facebook engineering director Lars Backstrom wrote in a company... [...]