Andrew Chrysostom says, “It’s been a busy month at Facebook, and that’s before it got accused of censoring certain political views. Let’s look at some of the biggest changes recently. Since the F8 conference in April, Facebook has been rolling out tweaks to its products on a weekly basis. Obviously this means that brands will have to adjust their content strategies, but where should they be focusing? Audience Network rolls out on desktop The launch of Facebook’s Audience Network increased the reach of its native advertising by redistributing it to third-party apps, but now the... [...]

John Rampton says, “With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts? Here’s a list of seven apps that your company should consider if Facebook is a part of your growth strategy. 1. Yotpo While Facebook has been known to be a brands’ go-to marketing channel, oftentimes your actual customers can generate enough hype around a product to drive sales. Indeed, leveraging... [...]

Jay Baer says, “Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours, and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up. And of course, they were right. The same thing is now playing out over at Instagram, with the new, non-linear... [...]

Tim Peterson says, “If an ad can run on Facebook, eventually it’s going to run anywhere Facebook can run it. At least that seems to be the trend. A week after Facebook brought its retargeting ads to Instagram, it’s bringing its brand-tailored video ads to its ad network of third-party sites and apps, Audience Network. And it’s bringing that ad network to the desktop web for the first time. Facebook’s Audience Network already ran video ads across publishers’ properties, but those ads introduced last year were aimed at direct-response advertisers. They were less about getting people... [...]

Ian Jacobs says, “As Francis Bacon wrote in 1625, “If the mountain will not come to Muhammad, then Muhammad must go to the mountain.” Although he did not write this with Facebook Messenger or customer service in mind, the meaning still applies. If customers will not come to your business, your business must go to the customers. In 2016, customer service application professionals struggle to find common ground where businesses can fulfill as many customers’ needs as possible in a seamless and timely manner. With one out of every nine people on the planet already using Facebook Messenger,... [...]

Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the Facebook News Feed on mobile and were asked to evaluate the pieces based on four dimensions: first impressions, branding, messaging, and video features. Below, key findings and recommendations from the report. Capture Attention Quickly and Without Sound Only... [...]

Tim Peterson says, “Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on a brand’s site or app, such as how much time or money they spent. The expansion of Facebook’s website custom audiences ad targeting option is supposed to make it easier for brands to get in front of the most valuable members of their sites’ and apps’ audiences. “One... [...]

Lindsay Kolowich says, “In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it’s an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. However, for such a simple concept, Facebook Live has a lot of little nuances that marketers... [...]

Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the Facebook News Feed on mobile and were asked to evaluate the pieces based on four dimensions: first impressions, branding, messaging, and video features. Below, key findings and recommendations from the report. Capture Attention Quickly and Without Sound Only... [...]

Samantha Murphy Kelly says, “Facebook Live is quickly becoming the hottest new live-streaming platform for both publishers and regular people. From Buzzfeed’s exploding watermelon to Dallas-based tattoo artist Liz Cook who streams ink sessions in real time and that snake expert who extracts venom from animals (note: omg), broadcasters — both professional and amateur — have flocked the platform. While Facebook Live users are still trying to figure out what resonates most with their viewers (and how to get those view numbers up), some best practices are emerging. There are also some essential... [...]