Tim Peterson says, “You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to branded Instant Articles that highlight the brand involved and give them a little more flexibility with the look of their content. The changes are pretty minor — automatically adding a brand’s logo to the byline, as well as new colors, text styles and spacing for the corresponding content — but they combine to give brands more control over and visibility within their advertorials, which could give publishers... [...]

Tina Moffett says, “On Tuesday, Facebook announced new solutions for businesses to drive people to their stores and measure the amount of store visits and in-store sales following their Facebook mobile ad campaigns. Before breaking out the bubbly, let’s break down Facebook’s new measurement capabilities, and evaluate what it means for marketers. First, the warning statement: The Facebook Offline Conversion and Site Metric features give all the credit to a singular FB mobile ad, not considering all the other marketing stimuli a consumer is exposed to. Taking the offline conversion metric... [...]

Erin Schultz says, “When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with a campaign are often business-model issues. “The business model being run in conjunction with the ads is flawed,” he says. “Most set out on an ad campaign expect an immediate return on investment off of the first sale from a customer —... [...]

Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. But just because these options are easy to select doesn’t mean that they’re easy to master. Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]

Ayaz Nanji says, “More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl. The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network. Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day. Fully 25% say they share third-party content just 2-6 times a week, 38%... [...]

Lauren Evans says, “It wasn’t too long ago that people were saying that trying to sell products and services on social media would never be very successful. Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true. Because they’re starting to really take off. In fact, the growth in product-focused dynamic ads (originally called Dynamic Product Ads) is believed to be one of the factors that helped spend on social ads jump 86% year-on-year in Q1 2016 according to Kenshoo data (see chart). And dynamic ads,... [...]

Amy Gesenhues says, “From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and shares in a short amount of time. Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel, Tastemade, all report seeing substantial engagement with their Facebook Live broadcasts. Melanie Cohn, social media manager for Dunkin’ Donuts, says her brand saw success from the start with its first Facebook Live session back in February, giving fans... [...]

Ewa Puchalska says, “So, a website and blog for your company or product are all set up. You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics. But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners. Are Your Lead Magnets Irresistible? The question that many online businesses fail to answer is: do we offer visitors... [...]

Tim Peterson says, “After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook made to mobile Pages last year, such as buttons displayed more prominently atop the page that people can click on to open a business’s app or shop on its site. A Facebook spokesperson confirmed the test in an email on Tuesday. “We’re... [...]

Luke Maguire and Anthony Morrison have been studying Facebook and its potential for creating a dramatic improvement in marketing success. It’s a fact: Not all social media traffic is created equal. At the top of the pyramid is Facebook. And its dominance is growing. For example, Facebook is going after YouTube’s worldwide video domination. Facebook wants to knock YouTube off its throne with the new Facebook Live video service.. Recently, Facebook announced FB Live. And in the days since, it has become the world’s fastest growing video streaming platform. It gets even better for marketers.... [...]