Greg Finn says, “One of the biggest struggles when sharing a post to Facebook from your mobile device is the flipping back from browser to app and copy-pasting of URLs. That may soon be going the way of the dinosaurs thanks to a new “Add A Link” feature from Facebook. Instead of toggling back and forth between programs on one’s phone, the “Add A Link” feature will allow users to perform a quick search to find relevant URLs to  share. They will have the ability to quickly view the story then share along with their text update“. Facebook’s “Add A Link” Search Feature... [...]

Greg Finn says, “Last year Facebook launched a carousel format for Facebook ads that helped brands parlay multiple objectives into one ad space. The format allows advertisers to highlight different attributes, benefits or even products in one ad location. Now the carousel will be offered for mobile app ads. The new format will support 5 images and links that will scroll horizontally. This format will be available for both app install ads as well as engagement ads. According to Facebook the carousel link ads drive a 30-50% lower cost-per-conversion and 20-30% lower than single-image ads”. Carousel... [...]

Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content. As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds: Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]

Martin Beck says, “Facebook announced today that app install ads can now include deep links, giving advertisers the option to send people directly to specific places within mobile applications. Previously, the deep-linking feature was available on re-engagement ads used to prompt people to open an app they have previously installed. The Facebook Developers blog described how it works: When a person taps on a mobile app install ad on Facebook, the developer can choose to send them to a specific place in their app after it’s downloaded, such as a product page rather than the homepage. This... [...]

Andrew Freedman says, “When it comes to walling ourselves off from opposing political views using social media, we are our own worst enemies. That’s the conclusion of a new study by three researchers affiliated with Facebook, published today in the prominent journal Science. The study examined data from 10.1 million Facebook users to find out how frequently we’re exposed to stories from people with political views different than our own. There are, it turns out, concrete reasons why our newsfeeds look like they do. Stand back, Facebook conspiracy theorists: according to the study,... [...]

Patricio Robles says, “Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content. As reported by Internet Retailer, the social networking giant is running a small experiment on mobile that allows users to explicitly select the people and pages whose posts are displayed in their News Feeds: Those selected to participate in the test see a box with an animated dog that encourages them to pick the people and pages whose posts they’d like to see. Doing so prioritizes... [...]

Greg Finn says, “Just over a year ago, Facebook launched “Audience Network”, a mobile ad network that helped extend marketers’ reach outside of Facebook. One of the unique ad options offered was a native ads API for both iOS and Android devices. Today native ads are getting a big boost with the release of new templates, a native ad manager and the addition of horizontal scrolling“. Facebook Strengthens Native Ad Tools For Audience Network Placements Marketing Land  [...]

Martin Beck says, “There’s no shortage of measures that show Facebook’s dominance of the social media landscape, but here’s another significant one. More than eight of every 10 shares from publishers’ websites are on Facebook, according to a report released this week by ShareThis. Total eclipse of the market? Not quite, but the shadow is getting longer. Facebook’s share of sharing is 84.3%, jumping a healthy 11.9 percentage points since last year at this time. That doesn’t leave much room for other players. Twitter eked out a 5.8% share of sharing activity, falling 3 percentage... [...]

Jordan Kretchmer says, “Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from brands and publishers. Facebook called it “balancing content from friends and Pages,” but for the brands and publishers that depend on Facebook for referral traffic, it’s hard to see the balance. Over the past two years, Facebook’s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started... [...]

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