If you want more people to see your videos, you’ve got to drive more traffic. But how do you send more traffic to see your videos? Well, most people try to do it through SEO, either using Google search or YouTube search. If if everybody is doing it, you can’t expect to get outstanding results from it. You’re just another “me, too” marketer with SEO. There’s another strategy that is proving to be more successful: Facebook. You may do many things to get the word out about your product or services. Blogging, for example, can be a big help. And when you blog, SEO... [...]

If you’re using software to help you with your Facebook targeting – or if you’re thinking about it – you need to read this right now: Targeting your ads is key to a profitable Facebook campaign. You can select who should see your ads. If you know the keywords people are using when they search for your niche and product category, and only target the people who use those keywords, you won’t waste clicks. That leads to lower costs and higher profits. Targeting Inspector was the first software ever created to find targeted Facebook users based on your niche keywords. Now,... [...]

We told you about Social Video Magic last week. Since announced, last week, hundreds of marketers have invested in it during this introductory period. What makes it so attractive? • It uses the Facebook Video Player. This is the only Facebook video marketing software that uses the Facebook video player. This allows your videos to play automatically in your friends/fans newsfeeds; they don’t have to install any software. • It lets you add A Facebook “Call to Action” to all Videos. Right in the video, itself, place a call to action button at the end so you can drive traffic to any... [...]

Arnie Gullov-Singh says, “The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items. As marketers, we have to adapt. In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews and ratings. The search-based approach doesn’t work with lifestyle products because it’s much harder for online shoppers to describe what they want, like a cute red dress that makes them look good. Instead, they’re... [...]

JP Mangalindan says, “Facebook may have missed Wall Street’s estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users. During the social network’s Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile. There are now 1.44 billion people who use Facebook every month, up from the 1.39 billion last quarter. Of those users, nearly 1.25 billion folks also use their phone or tablets to crawl their News Feeds. Meanwhile, the number of users who peruse Facebook exclusively on mobile... [...]

Seth Fiegerman says, “In its first quarter earnings call Wednesday, Facebook CEO and cofounder Mark Zuckerberg revealed that the social network now serves more than four billion video views a day, 75% of which come from mobile. One thing worth keeping in mind: Facebook defines a video “view” as watching only three seconds or more, which is a blink-and-you’ll-miss-it metric for videos that play automatically. Other platforms, such as YouTube, require users to linger much longer on a video before it counts as a “view.” Facebook declined to spell out exactly how... [...]

JP Mangalindan says, “Most people just want to be liked — even if that means a cursory thumbs up on Facebook. But a News Feed update announced Tuesday, which will roll out over the coming weeks, will somewhat deemphasize the feature. Posts highlighting what a friend Liked or commented on will either show up lower in your News Feed or not show up at all, according to Facebook. The move was made based on user feedback. “Many people have told us they don’t enjoy seeing stories about their friends liking or commenting on a post,” Max Eulenstein, a Facebook product manager, and Lauren... [...]

Patricio Robles says, “Despite the fact that it’s a mature tech giant and not a scrappy little startup, Facebook revenues continue to grow at a blistering clip. This not only suggests that Facebook has not only come a long way in figuring out its ad model but that advertisers are liking the results they’re seeing. But not all advertisers are happy, and one is suggesting that Facebook’s ad boom is really a huge bubble. In a guest post on TechCrunch, Morgan Hermand-Waiche, founder and CEO of online lingerie startup Adore Me, explains why he’s trying to move eight figures... [...]

Scott Gerber says, “Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To find out more, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) to share their favorite ways to supercharge a Facebook ad campaign. Their best answers are below. The best part? Most of them are very easy fixes and quick to implement”. 14 ways to dramatically improve your Facebook ad... [...]

Rocco Baldassarre says, “According to The Washington Post, Facebook has nearly as many users as the entire population of China, the most populous country on Earth. That means it is likely that the vast majority of your potential customers and current clients have a Facebook account. Since Facebook collects an enormous amount of personal data, it is the ideal platform to learn more about your target group and reach its members, either for free or with effective campaigns. Here are eight ways to take advantage of these resources: 1. Target email lists using Facebook ads. Instead of just sending... [...]