The latest post on ‘Mashable’ is titled “Facebook Tweaks News Feed Algorithm to Combat ‘Spammy’ Posts”. Kurt Wagner says, “Facebook is tweaking its news feed algorithm again, this time to combat posts that contains “like-baiting,” duplicate content and “spammy links.” Facebook says the algorithm change is in response to user feedback, and hopes to minimize the visibility of content the company considers “spammy.” SEE ALSO: How to Curate Your Facebook News Feed Included as spammy are posts that include “like-baiting,”... [...]
Archive for the 'Facebook Advertisements' Category
The latest post on ‘Mashable’ is titled “Facebook Overhauls and Limits Those Despised Right-Rail Ads”. Todd Wasserman says, “When Facebook rolled out its last desktop redesign last month, it left the right column — the home of many dodgy direct-response ads — alone. Now, however, it’s gotten around to cleaning them up as well. The company announced on Wednesday that it will roll out an updated design for right-column ads in the “coming months.” The new units will have the same proportions as desktop news feed ads, which means they will be bigger. There... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Moves To Boost The Size Of Ads In The Right-Hand Column”. Martin Beck says, “Facebook is increasing the size of its right-hand column ads. The move, announced today in aFacebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering“. Facebook Moves To Boost The Size Of Ads In The Right-Hand Column Marketing Land [...]
The latest post on ‘Mashable’ is titled “8 Tips for Success on Facebook’s New Video Advertising Platform”. Scott Gerber says, “Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways to reach your target audience. But how should you use the tool to generate the most successful results? To find out, I asked a panel of eight entrepreneurs from the Young Entrepreneur Council (YEC) what tricks they have for getting the most out of it (without alienating users). Their responses... [...]
The latest VerticalResponse blog post is titled “How to Effectively Use Facebook Ads + Email”. Colleen Corkery says, “On the last day of Social Media Marketing World, Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach, continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. With that, Amy Porterfield, Social Media Marketing World Speaker,... [...]
The latest VerticalResponse blog post is titled “Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads”. TheVR team says, “So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s online advertising service? Or would placing a Facebook ad get you closer to your goals?Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online, believes it’s important for all businesses to have a presence... [...]
The latest post on ‘Mashable’ is titled “3 Strategies for Improving Your Facebook Ads”. BusinessNewsDaily team says, “Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect with customers, it has become a dynamic advertising platform that can produce the same types of results as search engine optimization. “Before last year, Facebook was all about what happened on Facebook,” said Bob Buch, CEO of social... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Rolling Out New Targeting Mechanics, All US Advertisers To Get Partner Categories Access”. Ginny Marvin says, “Today, Facebook announced changes to its ad targeting features will be rolling out globally. Additionally, all advertisers in the US, including local businesses, will have access to the third-party targeting data available in Partner Categories. The new targeting options will be based on four primary targeting types: location, demographic, interest and behavior. Location: Build campaigns around... [...]
The latest post on ‘Mashable’ is titled “Facebook Paper Is Content — But Don’t Call Facebook a Media Company”. Lance Ulanoff says, “Is Facebook Paper short for Facebook NewsPaper?Thursday’s unveiling of a new standalone content curation app, Facebook Paper, comes after weeks of speculation and rumors about Facebook hiring editors (the humans in the mix) to help curate content for the hyper-visual mobile app. Now it’s real, though not here yet. Facebook Paper arrives in the AppStore on Feb. 3. That leaves us a few days to speculate on what Facebook is really up to... [...]
The latest post on ‘Mashable’ is titled “Facebook’s Paper Doesn’t Scare Other News Apps”. Jason Abbruzzese says, “Whatever you want to call Facebook‘s Paper — be it a magazine, a newspaper, a content platform or just a fancy-looking newsfeed — the app brings the social media company into a crowded media platform field.Sites and apps like Flipboard, Feedly, Zite, Pulse and Inside.com, just to name a few, each have their niche but are now dwarfed by the entry of the most dominant web media host by every metric“. Facebook’s Paper Doesn’t... [...]