If you have enjoyed the free samples of the traffic wisdom of Mike Filsaime,Andy Jenkins and Laura Betterly, in the three free training videos they have shared, you will be interested in getting the details of their complete Traffic Genesis program. There were a lot of insights into marketing on Facebook in the three training videos; plenty of tips to help you begin using Facebook advertising. But if you want to be more than a “beginner”– if you want to master the art of advertising– they have a lot more to share with you in the full Traffic Genesis program. Watch the final... [...]

The latest ‘Econsultancy’ blog post is titled “A guide to the new power of Facebook advertising”. Ben Davis says, “A friend of mine with a new app-fronted business was recently waxing lyrical about Facebook advertising. He told me it was great value for money when targeting users with a call-to-action to download his app, especially when users are in a specific location on their mobiles. I’ve also heard lots of people talking about the power of targeting audiences on Facebook, either from a standing start or by uploading your own data and spreading out from... [...]

The latest ‘Econsultancy’ blog post is titled “When can Facebook advertising challenge Google?”. Edwyn Raine says, “As Google approaches its 16th birthday, it is virtually impossible to question its value to online businesses.   Over the last decade, companies from almost every sector have used the search giant to grow and reach customers that were previously inaccessible. But with costs and competition rising, when can we look to Facebook as a real alternative? I thought it would share some of my experiences to help invest your budget in the most effective way”. When... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day”. Martin Beck says, “More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months — Journal sources have narrowed that timeframe to the “coming weeks” —... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook ad CTR is up 160% year-over-year: stats”. Christopher Ratcliff says, “With huge changes to a brand’s ability to gain organic growth in thanks to Facebook’s news feed algorithm tweaks, and a simplifying of the process of how to market your brand on Facebook using paid ads and boosted posts, it seems Facebook’s ad revenue is increasing in line with these changes. Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter.... [...]

The latest post on ‘Re/code’ is titled “Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month”. Mike Isaac says, “Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its“F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter. Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And... [...]

Jason Parker is no stranger to these pages. For years, he has been building a reputation as a marketing trainer, both individually and through a partnership with Charles Kirkland. Now he is tackling the tricky subject of effectively using Facebook ads to build your mailing list, tricky because if you do it wrong, you can spend a lot of money quickly with little to show for it. This is training he has only shared with a small, but active, group of followers of Matt Bacak, another of his partners. Now, he is sharing it with you. And it’s free. Not only free, it’s delivered instantly when... [...]

The latest article on  ‘Marketing Land’ is titled “Simply Measured Offers Facebook Insights With Ads Report”. Martin Beck says, “Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search”. Ginny Marvin says, “Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter... [...]

The latest ‘Aweber’ blog post is titled “What You Need to Know About Facebook’s New Ad Structure”. Brandon Olson says, “Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your ads work. Nowhere is this more true than it is online. So let’s take a look at how Facebook ads work. The previous campaign structure consisted... [...]