HubSpot has released a “The Handy Tool Kit for Launching & Measuring a Remarkable Campaign”. The HubSpot team says, “As marketers, we put a lot of effort into planning and launching campaigns. But sometimes our results fall short. What tools do you need to make your next campaign a huge success? This free tool kit is your guide to everything you need to launch and measure a remarkable campaign. Whether you’re just getting started, or looking to improve the effectiveness of your current campaigns, this tool kit will help you ensure you’re driving the best possible... [...]

ExactTarget has released a free guide titled “Designing for the Mobile Inbox”. The ExactTarget team says, “There’s no doubt about it: we are living in a mobile world. Smartphone penetration in the US has reached 55%, and—perhaps more importantly—70% of consumers say they delete emails immediately if they don’t render well on their mobile device. The reality is that subscribers will likely view your messages on a variety of devices, including laptops, desktops, smart phones, and tablet computers. So if you aren’t already considering all these devices as part of your... [...]

HubSpot has released a free collection titled “16 Companies from “Boring” Industries Creating Remarkable Content”. The HubSpot team says, “When we talk to companies about the practice of creating content to help attract new business, one of their number one concerns is that their products or services are not interesting enough to warrant blog posts, videos, ebooks, tweets or eye-catching photos. To prove it’s possible to create exciting content despite being a seemingly boring company, we’ve compiled 16 examples of brands that are telling stories in ways that... [...]

Extole has released a free guide titled “Ultimate Guide to Referral Marketing Programs”. The Extole team says, “Understand the best practices of referral marketing programs so that you can harness the power of your customer advocates to drive new sales and traffic. Extole’s Ultimate Guide to Referral Marketing Programs outlines: Why referral programs are a critical acquisition strategy 6 best practices for referral marketing programs How to measure results and calculate “real” ROI Real life success stories of referral marketing programs”. Extole’s... [...]

If your Facebook ads are performing for you, you may not be using best practices. Facebook Juggernaut will help improve your results. Jacob Lot created this training, based on his experience. He says that using these secrets won’t violate Facebook’s terms of service and won’t get you banned. He offers 8 secrets in this training: 1. An almost effortless way to boost your click-throughs 2. How to “unprofessionally” improve your click-throughs 3. His highest CTR ad, that you can imitate 4. How to get Facebook to approve your ad quickly 5. How to avoid getting banned 6.... [...]

Silverpop has released a free ebook titled “Almost Everything You Wanted to Know About Email Marketing”. The Silverpop team says, “The email marketing landscape is evolving constantly, and trying to keep up with this change is a challenge, even for veteran digital marketers. Download our comprehensive ebook and get tips on growing your database, deliverability, content creative, testing, mobile optimization and much more, along with answers to more than 75 of the most frequently asked email marketing questions, including: How can I make my emails stand out more to my readers? What... [...]

ExactTarget has released a free guide titled “A Marketer’s Guide to Cross-Channel RFP Success”. The ExactTarget team says, “Selecting a partner for your cross-channel marketing needs can be a daunting task. As the industry moves at warp-speed and technology platforms all begin to look alike, it is more important than ever to cut through the clutter and identify what truly differentiates one vendor from another in their ability to deliver long-term cross-channel success. In this guide you’ll find: A step-by-step guide to the RFP process Key scenarios to consider during your... [...]

You need an SSL connection for your Facebook fan page. Now you can have one at no charge. John Leonard is offering one for anyone who wants it. Just sign up and tell them the URL. The system gives you the SSL version of the URL for you to paste into your fan page. Get it free here: FBSSL Me  [...]

HubSpot has released a free guide titled “An Introductory Guide: How to Use Twitter for Business”. The HubSpot team says, “42% of Twitter users follow brands or companies — is your business one of them? Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses interested in mastering the basics of Twitter, we’ve put together a complete explanation of how to use Twitter for business. Used successfully, Twitter can help you develop and promote your brand, interact with your fan base, monitor conversations... [...]

If you are selling gardening equipment or baby strollers or anything else, you want to get your message in front of people interested in your topic. And Facebook has members who are interested in just about any topic your product addresses. The key to profitable Facebook ads is careful targeting so you only get (and pay for) clicks from people likely to buy. James Renouf has just released FB Target ID, and it handles about 90% of the work of finding the people you are looking for. This software is hosted on Renouf’s server. You use it to drill into a Facebook group to find all its member... [...]