By analyzing your Facebook advertising results you can measure your ad ROI and prioritize your ad budget and strategies. Social Media Examiner’s Amanda Bond has shared seven metrics to help you correctly analyze your Facebook ad results. Bond says, “Do you know if your Facebook ads are working? Wondering which key metrics you should be tracking? In this article, you’ll discover seven important Facebook ad metrics you need to know, where to find them in Ads Manager, and what to do when you’re not getting the results you want. #1: Return on Ad Spend Return on... [...]
Archive for the 'Facebook marketing' Category
Using Facebook Pages you can promote your products and services to the Facebook audience. Pages also help you to create more followers for wider exposure. Social Media Today’s Mark Walker-Ford has shared an infographic highlighting eight ways to increase your Facebook Page engagement rate. Ford says, “Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? This infographic gives eight ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post... [...]
Facebook being the biggest social network needs to have a special place in your marketing strategy. From marketing to advertising – you can use this platform in a variety of ways to grow your business. Social Media Examiner’s Jessica Campos has shared a four-step guide to help you create a strong Facebook marketing plan. Campos says, “In this article, you’ll discover how to create a customer-centric Facebook marketing plan that meets your prospects and customers at every stage of their customer journeys. #1: Map Out Multiple Customer Journey Scenarios According... [...]
Today, at 11 AM EST, Teknikforce is launching AddResponse. When you place an ad on Facebook or Instagram, you risk getting negative comments or spam comments about the product you are promoting. A casual viewer who is not interested in your product will just look at the ad and keep scrolling, but the person who is interested will stop and look at the comments thread before they take further action. You want to be sure those comments don’t stop them from clicking to learn more. Negative comments would interfere with clicks on your link. So would comments giving someone else’s affiliate... [...]
Using Facebook Groups you can build your community for marketing. You can gather like-minded people under one roof and utilize this gathering to promote your products and services. To help you effectively utilize Facebook Groups, Social Media Examiner team has published a video ‘How to Grow Your Facebook Group: Proven Strategies’ featuring Bella Vasta. SME team says, “Want a bigger, more engaged Facebook Group for your business? Facebook Groups expert Bella Vasta shares the tactics she’s used to grow her own group on Facebook. You’ll discover multiple ways... [...]
Approximately 1.6 billion people worldwide are connected to a small business on Facebook. By advertising on Facebook you get an opportunity to put your products and services in front of them. HubSpot contributor Bethany Cartwright has shared a short guide to choosing the best Facebook ad type for your goals. Cartwright says, “In this post, we’ll walk through each of the different Facebook Ad types and help you figure out which ads you should run for different campaign goals. 1. Post Engagement If you regularly post content on your Facebook page, you probably know... [...]
To improve your Facebook ad performance it is necessary to analyze them in terms of views and visitor response. You can do it with the help of pre-decided metrics. Social Media Examiner team has published a new video ‘How to Analyze Your Facebook Ad Results: 7 Metrics to Track’ to help your better understand your Facebook advertising results. SME team says, “Wondering whether your Facebook ads are working? Not sure which metrics to track? Facebook Ads expert Amanda Bond shares 7 metrics to watch: Return on Ad Spend, Purchase Conversion Value, Cost per Purchase, Earnings... [...]
Facebook’s Business Manager tool helps you to organize and manage your business. With Business Manager you can manage company’s pages, ad accounts, catalogs and pixels in one place. Social Media Examiner team has published a new video ‘How to Set Up Facebook Business Manager and Mistakes to Avoid’ featuring Dennis Yu. SME team says, “Do you need to set up Facebook Business Manager? Worried you’ll make a mistake? Facebook Ads expert Dennis Yu shows you, step by step, how to set up and use Facebook Business Manager. You’ll learn how to manage... [...]
Google Analytics platform helps you to track your website performance to improve user experience. You can also track your Facebook ads using this platform. 99 Signals’ Sandeep Mallya has published a video highlighting how you can track your Facebook ads with Google Analytics. Mallya says, “Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads.... [...]
Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. By analyzing the visitor movement you can plan and publish the content that brings better results. Social Media Examiner team has published a new video titled ‘How to Setup Your Facebook Pixel and Add it to WordPress’ featuring Amanda Bond. SME team says, “Using simple language, Facebook ads expert Amanda Bond demystifies the Facebook pixel. She explains what the pixel is, how it works, and three reasons the pixel is so valuable to marketers. You’ll discover... [...]