Zak Stambor says, “Facebook Inc.’s newest shopping ad format, which it calls Collection, aims to drive product discovery while also presenting mobile users who tap on the ad a direct-response format that leads them to click and buy. The ads will begin rolling out Thursday.Collection provides a mobile ad format for retailers to tell “visual product stories,” says Maz Sharafi, Facebook’s director of product marketing. The ads feature a primary video or image above product images. When a user clicks on the ad, it quickly opens a full-screen display that features up to 50 products at... [...]

Wade Harman says, “In this era of marketing, Facebook is King. People are spending more and more time on the Facebook platform than any other. As of the fourth quarter of 2016, Facebook had 1.86 billion monthly active users.Not many people realize how effective psychological triggers can be for their business. Psychology has been used in marketing by large corporations like Coca-Cola, UPS, Pepsi and a lot more. If your Facebook marketing strategy is starting to feel a little stiff, here are some psychological principles which you can use to promote a positive social marketing campaign on... [...]

Tim Peterson says, “Traditionally, clicking on a brand’s ad on Facebook would open a dedicated microsite or product catalog hosted outside of Facebook. But Facebook continues to roll out mobile ad formats that bring those off-Facebook experiences inside the social network.On Thursday, Facebook unveiled a showy new shopping ad format called Collection, the latest addition to the line of immersive, mobile-only ad formats that it introduced with the iAd-like Canvas in September 2015. If Canvas was aimed at brands looking to attract attention, Collection is intended for marketers as concerned... [...]

Tim Peterson says, “Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales.Long story long: There are a lot of parallels between programmatic advertising and online travel booking. For an advertiser or traveler, instead of checking prices with individual publishers or airlines one by one, you can check ad networks or travel search sites that aggregate ad slots or plane seats... [...]

Tim Peterson says, “Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook already inserting?To get a better idea, I’ve built an extension for Google’s Chrome browser, called Facebook Ad Spotter, that tracks the number of ads and organic posts appearing in Facebook’s desktop news feed. You can use the extension to highlight the ads as you scroll through your feed, see the ratio of ads to organic posts and share your anonymous ad load stats to a database that I’ll be using to calculate Facebook’s average... [...]

Tom Kuhr says, “Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions.Today, there are more than 60 million active Business Pages on Facebook, and 78 percent of local mobile searches result in offline purchases. With the right tools, you can drive more sales by directing users to your in-store locations.Maximize the... [...]

Antony Maina says, “According to the latest report from research firm eMarketer, Facebook (NASDAQ:FB) and Google (NASDAQ:GOOGL) are continuing to consolidate their hold on digital advertising. The firm says that total digital spending will increase by 16 percent this year to $83 billion. Google’s U.S. revenue from digital ads is expected to increase about 15 percent while Facebook’s is expected to jump 32 percent.The Benefits of Google and Facebook Advertising“Google’s dominance in search, especially mobile search, is largely coming from the growing tendency of consumers to turn... [...]

Tom Kuhr says, “Your brand might be doing an excellent job of maintaining your main Facebook Page, but you may have overlooked the deeper, more personal interactions happening on your Local Facebook Pages. Due to the rising use of mobile phones, Local Pages have five times more reach than national Facebook pages and eight times more impressions.Today, there are more than 60 million active Business Pages on Facebook, and 78 percent of local mobile searches result in offline purchases. With the right tools, you can drive more sales by directing users to your in-store locations.Maximize the... [...]

Ginny Marvin says, “The US digital ad market will grow 15.9 percent in 2017 to top $83 billion, with growth dominated by Google and Facebook, eMarketer estimated on Tuesday. Facebook’s US growth will exceed 32 percent in 2017, higher than eMarketer previously predicted.Google is expected to see ad revenues increase 14.8 percent in the US this year, largely due to its overwhelming position in search and growing dominance in mobile search. Google’s search ad revenue share will increase by 16.1 percent to account for 77.8 percent of the US search market this year, up from 75.8 percent market... [...]

Sophia Bernazzani says, ““If you can’t beat ‘em, join ‘em.”This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013.The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. Messenger Day works like Snapchat Stories, Instagram Stories, and WhatsApp Status: Users share photo and video messages embellished with text, drawings, filters, and emojis with friends that disappear after 24 hours.As of yesterday, the... [...]