Karola Karlson says, “There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks. With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time. Here’s why you should promote your content... [...]

Nikki Gilliland says, “According to recent reports, 70% of Facebook Messenger chatbots are failing to fulfil user requests. Consequently, the social network is set to scale back its AI efforts, instead focusing on a more simplistic system to ensure success. But will this spell the end of the current chatbot trend? And what does it mean for brands that have already invested? Here’s a bit more on the story, as well as few examples of the latest brand bots to appear. What went wrong? A number of businesses jumped on board the chatbot bandwagon as soon as the system was announced last year.... [...]

Tim Peterson says, “Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has been folding into Facebook since last fall. Over the next year, Facebook will move Atlas’s existing measurement capabilities and its remaining clients to Facebook-branded products like Business Manager, the company announced on Tuesday. A Facebook spokesperson confirmed that the Atlas brand will be eliminated as a result of the transition. The announcement signals Facebook’s final steps in dissolving Atlas into Facebook, four years... [...]

Manish Dudhrejia says, “Marketing is the key to success for any business. If you’re already an entrepreneur or planning to launch your startup this year, it’s crucial to have your marketing strategy in place right away. It’s very important that you set a budget and try one marketing channel at a time to see the ROI and decide whether to keep at it or move on. I believe Facebook advertisements will surpass all other digital marketing channels in 2017. Here are the 8 reasons why it makes the most sense for businesses to use the social media giant to advertise their products. 1. Custom-targeted... [...]

Tim Peterson says, “Conversations with Facebook Messenger bots soon may start to feel less like texting with a friend and more like tapping through a food-ordering app’s restaurant menu. On Thursday Messenger added an option for bot makers to prevent people from sending normal messages to their bots by replacing the in-app keyboard with a persistent menu, making the interaction more akin to a traditional — albeit barebones — mobile app or site. The Facebook-owned messaging app added other features, like customizable share messages that deep-link to the bot, a “Share in Messenger”... [...]

Patricio Robles says, “Facebook is an attractive platform for pharma companies looking to reach consumers directly online, but cutting through the clutter can be difficult, necessitating that pharma marketers employ the right Facebook tools for their campaigns. Here are three ways pharma firms have used Facebook to good effect. VAYA Pharma buys targeted Facebook ads To market Vayarin, a prescription “medical food” used in the dietary management of attention-deficit/hyperactivity disorder (ADHD), VAYA Pharma turned to social marketing firm Adaptly, which determined that Facebook,... [...]

Tim Peterson says, “Facebook is opening up its video ad revenue stream to more publishers and creators, though it’s not giving advertisers any more control over or insight into which videos include their ads. On Thursday, Facebook extended the ability for certain Pages and Profiles to insert mid-roll video ads within their Facebook Live broadcasts, and at the same time, the company officially announced that it has started testing these mid-roll ads, which it calls “ad breaks,” within non-live videos, as was reported last month. Facebook also expanded in-stream video ads to all eligible... [...]

Tim Peterson says, “Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that interest. And at the same time Facebook adds new features to its measurement tool, the company has not yet fixed as measurement error disclosed last year. More than 1 million mobile apps, websites and Messenger bots have used Facebook’s Analytics for Apps at some point since Facebook rolled out the free tool in March 2015. That means 200,000 new apps, sites and bots have used Facebook’s analytics tool since September 2016,... [...]

Michael Guta says, “When Facebook (NASDAQ:FB) launched its Lite version in 2015, the goal was to make it more accessible in developing countries where internet connections are not optimal. Fast forward two years, and Facebook Lite has 200 million users — impressive no matter how you look at it. In a post on Facebook, the company’s Chief Operating Officer Sheryl Sandberg recognized the accomplishment, but she made an even more important point about how Lite can help businesses better monetize the platform. With mobile the primary gateway for internet access in the vast majority of the... [...]

Angela Moscaritolo says, “When Facebook first started rolling out auto-play videos on timelines, it mercifully muted the footage by default. That changes going forward, though, as videos will now automatically play with the sound turned on. Facebook Engineering Manager Alex Li and Product Manager Dana Sittler announced the change in a Tuesday blog post, writing that “as people watch more video on phones, they’ve come to expect sound when the volume on their device is turned on.” The social network has been testing this new “sound on” feature, and received... [...]