Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. But just because these options are easy to select doesn’t mean that they’re easy to master. Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to customer searches to determine who sees the ads. Instead, Facebook advertising targets customers according to their web behavior, demographics, and interests. Many companies are shifting a large percentage of their PPC marketing budget to Facebook Ads,... [...]
Archive for the 'Facebook marketing' Category
Ayaz Nanji says, “More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research from Fractl. The report was based data from a survey conducted in April 2016 of 2,000 Facebook users. Respondents were polled on their habits sharing content from external websites, video platforms, etc., on the social network. Some 18% of respondents say they share third-party content more than once a day, on average; 10% say they do so about once a day. Fully 25% say they share third-party content just 2-6 times a week, 38%... [...]
Lauren Evans says, “It wasn’t too long ago that people were saying that trying to sell products and services on social media would never be very successful. Well, direct response social ads – specifically Dynamic Ads for Facebook – are showing these reservations might not hold true. Because they’re starting to really take off. In fact, the growth in product-focused dynamic ads (originally called Dynamic Product Ads) is believed to be one of the factors that helped spend on social ads jump 86% year-on-year in Q1 2016 according to Kenshoo data (see chart). And dynamic ads,... [...]
Amy Gesenhues says, “From exploding watermelons to moms in Chewbacca masks, Facebook Live is quickly proving its power to win a sizable number of viewers, comments and shares in a short amount of time. Among the top brands and video producers using the platform, Dunkin’ Donuts, The Young Turks news network and the food-focused channel, Tastemade, all report seeing substantial engagement with their Facebook Live broadcasts. Melanie Cohn, social media manager for Dunkin’ Donuts, says her brand saw success from the start with its first Facebook Live session back in February, giving fans... [...]
Ewa Puchalska says, “So, a website and blog for your company or product are all set up. You’ve created content, something that potential customers should dig into immediately – and some of them do. They even spend a decent amount of time on your website, so says your Google Analytics. But why aren’t they giving you their contact information? Why don’t they want to hear more about your business? These questions are a reality for thousands of business owners. Are Your Lead Magnets Irresistible? The question that many online businesses fail to answer is: do we offer visitors... [...]
Tim Peterson says, “After overhauling the look of mobile Pages last fall, Facebook is experimenting with a new design for the desktop version of Pages that drops right-rail ads from the page, among other changes. According to screenshots posted on Twitter by The Next Web’s head of content Matt Navarra, the redesigned desktop Pages adopt the changes Facebook made to mobile Pages last year, such as buttons displayed more prominently atop the page that people can click on to open a business’s app or shop on its site. A Facebook spokesperson confirmed the test in an email on Tuesday. “We’re... [...]
Luke Maguire and Anthony Morrison have been studying Facebook and its potential for creating a dramatic improvement in marketing success. It’s a fact: Not all social media traffic is created equal. At the top of the pyramid is Facebook. And its dominance is growing. For example, Facebook is going after YouTube’s worldwide video domination. Facebook wants to knock YouTube off its throne with the new Facebook Live video service.. Recently, Facebook announced FB Live. And in the days since, it has become the world’s fastest growing video streaming platform. It gets even better for marketers.... [...]
Meghan Keaney Anderson says, “Back in April, Mark Zuckerberg announced the launch of Facebook’s Messenger Platform — a new service that enables businesses of all sizes to build custom bots in Messenger. In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses. Why all the ardor? For starters, Facebook Messenger already has about 900 million monthly active users worldwide. Not registrants. Not people who got forced to download... [...]
Patricio Robles says, “In recent years, Facebook has grown to be one of the most dominant players in online advertising, but when it comes to policing the ads it displays, is it asleep at the wheel? An investigation by Justin Seitz, creator of investigation tool Hunchly, raises questions about just how hard Facebook is working to weed out bad ads. As detailed on his blog, Seitz stumbled onto this subject after noticing a provactive ad related to professional hockey player Sidney Crosby”. Is Facebook doing enough to prevent fraudulent ads? Econsultancy [...]
Lindsay Kolowich says, “Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business’ content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook Page — to attract and engage visitors, drive them to your website, and convert them into... [...]