Ash Read says, “The Facebook News Feed is designed to deliver the best, most relevant content from the people and Pages you’re closest to. Even if that content was posted a few hours ago. That approach isn’t a great fit with Live video, though. It doesn’t matter if a video was broadcast live if you missed it and had to catch a replay. To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content. Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will... [...]

Ayaz Nanji says, “Although Facebook users can now engage with posts by using reactions such as the heart or angry face, relatively few are taking advantage of this functionality, according to recent research from Quintly. The report was based on an analysis conducted in April 2016 of data from 130,000 Facebook posts. Only 2.4% of all Facebook interactions with posts are reactions, the analysis found. The remaining 97.6% of interactions are likes (76.4%), shares (14%), and comments (7.2%)”. Do People Use Facebook’s Reactions Feature? MarketingProfs  [...]

Tim Peterson says, “Facebook is getting even closer to a human-level understanding of what people are saying. Facebook has developed DeepText, a new way to parse text using artificial intelligence processes that’s quicker at picking up new languages and slang than traditional approaches. In a company blog post published on Wednesday, three members of the company’s applied machine learning team — Ahmad Abdulkader, Aparna Lakshmiratan and Joy Zhang — announced the technology that’s already being used across Facebook and Facebook Messenger. DeepText is able to churn through “several... [...]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content... [...]

Greg Sterling says, “Two years ago, Facebook launched the Facebook Audience Network as part of an effort to expand the reach of Facebook ads outside of the boundaries of Facebook itself. Facebook users could then be targeted on third-party mobile apps and, as of earlier this year, mobile websites in the network. Audience Network targeting was limited to Facebook users, however. While that’s a massive audience, it’s still not everyone. Today, the company is announcing that it has expanded targeting available on the Audience Network to all users, whether or not they’re on Facebook. All... [...]

James Knight knows a thing or two about affiliate marketing, and he knows a lot about Facebook marketing. He combined his two areas of expertrise in his new training, FB Cash King. In fact, what he shares in this new training works, not just for affiliate marketing, but also for CPA, launching your own products or just about any other marketing you want to do. The essence of Knight’s FB Cash King is driving massive free traffic with Facebook, using a technique that Knight calls secret, a technique he is sharing for the first time in this training. This method is ideal for a beginning marketer... [...]

Andrew Waber says, “Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for an inventory source that’s less than two years old, and reflective of the degree to which Facebook Audience Network (FAN) is transforming the mobile advertising landscape, thanks to its focus on native ads. In a study Facebook released in early April 2016, researchers saw a 10x year-over-year increase in FAN-enabled apps using native formats, and 83 percent of all Audience Network inventory is now going to native, as compared to banner... [...]

Andrew Chrysostom says, “It’s been a busy month at Facebook, and that’s before it got accused of censoring certain political views. Let’s look at some of the biggest changes recently. Since the F8 conference in April, Facebook has been rolling out tweaks to its products on a weekly basis. Obviously this means that brands will have to adjust their content strategies, but where should they be focusing? Audience Network rolls out on desktop The launch of Facebook’s Audience Network increased the reach of its native advertising by redistributing it to third-party apps, but now the... [...]

John Rampton says, “With over 1.6 billion monthly active users, there is no doubt that Facebook is the place to be when it comes to looking for platforms to scale your growing business. But how can you leverage this dominant social media channel to make the most of your impressive business efforts? Here’s a list of seven apps that your company should consider if Facebook is a part of your growth strategy. 1. Yotpo While Facebook has been known to be a brands’ go-to marketing channel, oftentimes your actual customers can generate enough hype around a product to drive sales. Indeed, leveraging... [...]

Jay Baer says, “Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets. As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours, and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up. And of course, they were right. The same thing is now playing out over at Instagram, with the new, non-linear... [...]