Martin Beck says, “For the first time in two years, Facebook’s share of the social login market dropped, according to new Gigya data, but the social network remains the dominating leader with nearly two-thirds of the market. Gigya’s third quarter report, released today, shows Facebook with a 64-percent share of people who use social networks to sign into websites and mobile apps. That’s down two percentage points from last quarter, breaking a string of seven consecutive increases for Facebook in Gigya data pulled from sites and apps that use its sign-on technology. Google+ added two... [...]

Martin Beck says, “It would be difficult to overstate the importance of Facebook’s News Feed to marketers. You can think of it as an epic quest to gain access to Facebook’s multitudes — a search for the Holy Grail of social media visibility. And Facebook is continually shifting the path — some would say adding roadblocks — by making adjustments to its News Feed algorithm, the complicated set of rules that controls what people see on the social network. Facebook’s aim, of course, is to create the most interesting stream of content possible, personalized for each of its 1.5 billion... [...]

Dr. Amit Pareek is offering to set you up in 5 online businesses, all of them designed to attract clients looking to promote their business online. With this new offer (he calls it his 2 Cent Traffic System), you can help business people with these marketing needs: ■ Facebook Ads Made Easy. ■ Facebook Remarketing Made Easy. ■ Google AdWords Made Easy. ■ Pay Per Click Made Easy. ■ Media Buying Made Easy. Pareek includes the following components for each of the 5 niches: • High quality & High Definition Video Series (70-80 Videos total) for you to sell. • Ready to... [...]

Greg Sterling says, “Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable. Companies like Coke can use it to create more dynamic and engaging ads for users on a 2G connection — in India, for example. The idea is that Coke (which participated in the beta) will create two campaigns: one a traditional video, the other a... [...]

Ali G‘s new Social Interest Freak software finds just the Facebook members who are likely buyers for your product or service, so you can show your ads only to them. Now, you can focus the targeting for your Facebook ads using any number of criteria for defining the audience you are wanting to reach. Maybe you only want to serve people in California, who love Chevrolet and are Republicans with an income over $100,000. Social Interest Freak will let you do things like that. Regardless of what niche you’re in, the better you target your ads, the less waste there will be in ad views and... [...]

Karissa Bell says, “Facebook is redesigning the way its iOS users share content from third-party apps inside of Facebook. The social network showed off a new share extension for iOS Wednesday that makes it easier for people to control what they are sharing and who they share updates with. Share extensions are used by third-party apps to allow their users to share content back to Facebook. While this functionality has existed within iOS for some time, the experience up until now hasn’t always been great, Facebook product manager Alyssa Levitz explained. “We knew we had a lot... [...]

Ali G has just released his new Social Interest Freak desktop software. Actually, this is version 2, an upgrade from his earlier release. It’s built on Adobe AIR, so whether you use a PC or a Mac, this is for you. It started out as a Facebook tool, but now, in Version 2, Instagram is also supported. Its purpose is to precisely target your marketing campaigns on Facebook and Instagram so every penny you spend brings you a payback. Ali has created a demo video to show you what this new tool with do. You can check it out here:Social Interest Freak Demo. This is up-to-date marketing you won’t... [...]

Patricio Robles says, “For years many have argued that Facebook is the biggest threat to Google’s dominance on the web, and some have even suggested that the social networking giant could one day challenge Google in search. The latter remains to be seen, but Facebook has taken a major step in that direction with the launch of Search FYI. About a year ago, Facebook updated its search function so that search results would include posts from users’ friends and family members. Now, Facebook has updated its search function so that search results include posts from the entire Facebook... [...]

Karissa Bell says, “Facebook search just got a lot more useful. The social network is updating its search features to make posts easier to find. The update is beginning to roll out to Facebook’s website and iOS and Android apps now, the company says. Once live, Facebook users will see three major improvements in search: personalized search suggestions, the ability to search posts shared publicly or by friends and the ability to search for what people are saying about specific topics. Previously, entering a search term would turn up results for pages, people, groups, events, apps... [...]

Jenny Karn says, “Video content has exploded on Facebook since the company changed its News Feed algorithm last year to favor the format. Analysts are even predicting that Facebook will actually deliver two-thirds as many video views as YouTube in 2015 — an absolutely stunning shift. Video has long been an important component of the social strategy toolkit, but the current ranking and action policies make it an absolutely vital format for maximizing organic reach, which means advertisers and agencies need to pay attention. If you’re looking to jump into the Facebook video world,... [...]