Wes McDowel says, “Facebook has been increasing its video content features in an effort to compete with rival YouTube. And that includes Facebook video advertising. As a next logical step in Facebook’s video march, the company has now launched a new option for advertisers to bid for 10-second video views on a cost-per-view basis. The cost-per-view (CPV) bidding is designed for advertisers “who value price certainty for video views or value video views as their primary performance metric,” and is now available globally. Facebook still recommends advertisers use its brand buying capabilities,... [...]

Ryan Stewart says, “In this post, I’m going to retrace my steps and tell you exactly how to build your own Facebook Group. What are the benefits of building a Facebook Group? Before I tell you how to build one, I quickly need to talk about why you should build one. Facebook might not be “cool,” but it’s crazy effective All the kids left Facebook years ago for Instagram (now Snapchat) and a number of businesses gave up on Facebook marketing efforts when “organic reach” plummeted. Despite this, there are still hundreds of millions of users still on Facebook. In... [...]

Patricio Robles says, “Last week, Facebook revealed it is now home to 50m active business Pages. So it’s no surprise that the world’s largest social network is working to make itself more business-friendly. In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases. One of the use cases Facebook is most focused on is customer service. While there’s still skepticism... [...]

Entrepreneur team says, “Facebook Inc. has quietly debuted a feature that helps users find local businesses based on customer reviews, bringing it in direct competition with similar services from Yelp Inc. and Angie’s List Inc. The service has been operational on the social-networking site since last month, is available globally and can be accessed even without a Facebook account. “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in,” Facebook spokesman Mike Manning said. Facebook allows businesses... [...]

Marisa Sanfilippo says, “Remember when Facebook used to require the use of an app to run a contest? If you’re shaking your head yes, then you’ve been using Facebook for Business for more than a year now. If you have a puzzled looking on your face, let me tell you, that ‘struggle was real.’ While Facebook may have changed the way it allows users to administer contests or promotions, it did not create a free for all. Whether your motivation for running a contest is to build brand awareness, drive engagement, generate leads or something else, following Facebook’s guidelines is in your... [...]

Sheena White says, “It seems like Facebook can’t catch a break. The social media platform has1.55 billion monthly active users, with over 700 million of those users visiting Facebook on mobile each day, and yet still, all you’re likely to hear about Facebook from business owners is that the organic reach is terrible and that their ads don’t work. While it would be easy to throw in the towel and move your advertising dollars elsewhere, it’s hard for me to let you dismiss what I would argue is one of the best advertising platforms available today. Plus, keep in mind that with 72 percent... [...]

Martin Beck says, “Any way you spin it, 2015 has been a huge year for Facebook video. The numbers are spectacular, with daily video views more than doubling since January and now sitting at 8 billion, according to CEO Mark Zuckerberg’s most recent announcement in November. Even critics’ arguments — that Facebook’s video metrics are suspect because they are based on three-second views or that they are substantially inflated by people stealing viral videos from YouTube — don’t diminish the fact that Facebook video is a huge opportunity for marketers. And during the year, Facebook... [...]

Mari Smith says, “Facebook video views are growing at a very rapid rate. On Facebook’s Q3 earnings call, the company announced it sees an average of eight BILLION video views per day. This is double from four billion since April 2015. Keep in mind, Facebook counts just 3 seconds as a view. Nonetheless, clearly, Facebook users are voracious consumers of video. It’s the movement that catches our eye when scrolling through the news feed. And, depending on those first few opening seconds, a good video can draw us in to want to watch more, and more! What Caused Such a Big Surge in Video... [...]

Aaron Orendorff says, “Know, like and trust: Those three little words are easily the most quoted formula in the world of sales, marketing, and leadership. They’re also the most difficult to get right. Why? Because even though Facebook and now Twitter have forever enshrined the second of those three words — “Like” — into our popular consciousness, earning the real thing isn’t easy. As Entrepreneur.com recently pointed out in “The Psychology Behind Why We Like, Share and Comment on Facebook,” liking is the ultimate exchange of social currency in which you identify... [...]

Simon Harries is a Facebook marketer of considerable experience. He has uncovered a method for creating a large group of followers in Facebook without using any paid ads. Along with Manny Hanif and Declan Mc, he has developed training and software that will assist you in following his example to get your own group of followers. They call it Total FB Takeover. Facebook still has lots of traffic available, but ads are getting expensive and fan pages aren’t drawing in traffic as well as they used to. Their approach is to create Facebook groups in the niches they want to target. The people who... [...]