Martin Beck says, “Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or it could be something else. Facebook CEO Mark Zuckerberg is looking to give people a way to express empathy for unfortunate news and events while avoiding the creation of a situation where people are seen to be down-voting others’ posts. Building... [...]

Ginny Marvin says, “Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send buttons (and it’s hard to find ones that don’t) into its ad systems. On Tuesday, the company announced the expansion of ad targeting based on the sites and apps users visit in a blog post: “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s... [...]

Entrepreneur team says, “Your social media content is DOA if it doesn’t get shared. Shares drive virality. Shares boost SEO. Shares signify engagement. Nowhere is this more apparent than on Facebook, where shares recently supplanted “likes” as the metric of choice. So, how do you create more shareable posts and campaigns? Here are three tips for tapping into social media’s hottest metric on its widest-reaching network: 1. Gear your content strategy toward mobile accessibility. More than 70 percent of Facebook traffic comes through mobile devices, which means you must optimize content... [...]

Ginny Marvin says, “Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being driven by B2B advertisers. Among B2B companies, the average spend per advertiser on Facebook rose 61 percent for the year, compared to 31 percent among retail advertisers. Globally, 49 percent of the B2B advertisers using AdRoll are running retargeting campaigns on Facebook, while two-third of the retailers using AdRoll run campaigns... [...]

Steve Rayson says, “All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don’t believe us? Let’s look at some recent studies. Shareaholic research shows social media now drives more traffic to its publishers’ websites than search, and that Facebook dwarfs all other networks. According to Shareaholic’s latest report, Facebook now drives 25% of all traffic to its publishers’ websites. Also, according to Forrester, Facebook owns 13% of all time spent on mobile devices. Plus, the average U.S. Facebook... [...]

New York Times Best Selling Author, Ron Douglas has been using $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him. Douglas gets his opt-ins and his sales for a real bargain price, and he wants to share this profitable information with you. One advantage of Facebook ads is that, unlike AdWords, you can drive traffic to landing pages (if you’re careful) so you can capture contact information for your list. This makes the click... [...]

Ginny Marvin says, “App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising. Spend is being catapulted by rising budgets and more competition. Kenshoo says it is now tracking twice as many mobile app titles compared to a year ago. While click-through rates have fallen 15 percent year-over-year, click-to-install rates increased by 32 percent, and the cost per install (CPI) fell by 12 percent... [...]

Greg Sterling says, “Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high level, they consist of the following changes: New, prominent call-to-action buttons. Improved layout and navigation for mobile devices. New customizable sections that can be configured for different types of businesses. While these will be available to enterprises, as well as small businesses (SMBs), the announcement and changes were principally aimed... [...]

Business.com team says, “When you hear ‘FBI,’ you likely don’t think the Friendly Bureau of Investigation,” writes former special agent Dr. Jack Schafer in The Like Switch: How to Turn People on to You (Simon & Schuster, 2015). “My work, which ranged from convincing people to spy on their own country to identifying perpetrators and convincing them to confess, allowed me to develop many incredibly powerful methods for getting people to trust me…My profession boiled down to getting people to like me.” Hey, if the FBI thinks it’s a good idea to get people to like its agents,... [...]

Martin Beck says, “After teasing the concept to creatives as Cannes Lions in June, Facebook today started testing a new immersive mobile advertising format. The ads look like normal sponsored posts in the News Feed, but when tapped, they open full screen and allow the viewer to flip and scroll through text, photos, videos and other content. It’s like an alternate version of a brand’s website but will load more quickly and be more interactive because the content is native to Facebook. The idea is very similar to the Instant Article format Facebook offering to publishers, except instead... [...]