Naidy Phoon and his business partner Trevor Emdon have been experimenting with using Facebook in new ways to drive traffic to their websites, without spending money on Facebook ads. Now, they share their findings in FB Traffic Ricochet. The advantage of their method is that your visitors are laser-targeted, more precisely than you could imagine, and you don’t have to spend anything on ads to get this traffic. With the FB Traffic Ricochet method: • You get traffic from Facebook, the world’s biggest traffic source that will never be exhausted. • You get to piggyback on viral... [...]

Kelly Sullivan says, “Who are you? What influences your emotions, actions, and decisions? There are no simple answers to these questions. Yet marketers tragically try to pigeonhole people into them with retargeting ads. But people are complex. Marketers and brands know this but most don’t like to admit it. We prefer to believe our ads are the best in the business. We think they’ll immediately get the attention of our intended audience, and will solve all their problems. The unfortunate reality is no one cares about our ads or us. Why? Life is chaotic. Life is full of distractions... [...]

Christopher Ratcliff says, “There are many reasons why someone might buy something on your ecommerce site, aside from the promise of free cake and endless Gifs of kittens yawning. Here are the three most glaringly obvious: Because you are selling exactly what I’m looking for. Because you’re selling it for less than everyone else. Because you are Amazon and it’s just easier if I just do all my shopping with you. The first two are so glaringly obvious, that they’re hardly worth talking about. But I will anyway, because I like the sound of my own voice”. 17 ways your ecommerce... [...]

Ginny Soskey says, “So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed,... [...]

Mashable team says, “When was the last time you called your significant other, “honey,” or criticized someone for being “sour”? It’s a curious thing to sit down and think about, but the reality is that we often communicate with each other — perhaps subconsciously — in terms of taste, even if we’re describing something abstract and flavorless. But what if it worked in reverse? What if we could taste the words we used on a day-to-day basis? That’s the kind of thinking that inspired the flavor masters at Talenti Gelato to take on their most ambitious... [...]

Patricio Robles says, “The world’s largest social network has built a billion-dollar ad business, but its ambitions don’t end with advertising. Now, according to a report, Facebook is upping its social commerce efforts and looking to turn Pages into hubs for shopping. As reported by BuzzFeed, The company is building out shops within Facebook Pages, essentially mini ecommerce sites that give businesses a chance to set up second homes within its walls. The shops are still in the testing phase, but some already feature ‘buy’ buttons that allow the entire shopping experience... [...]

Parviz Parvizi says, “Podcasting is having a celebrity moment: Serial’s Sarah Koenig has appeared on The Colbert Report; Arnold Schwarzenegger has been on theTim Ferriss show; and, most recently, Barack Obama visited Marc Maron’s garage to appear on his WTF podcast. The $65 Billion Question Beneath the headlines, however, we see conflicting stats that lead us to ask whether podcasting is truly taking off or just getting more popular with existing diehard users. Measured by Google searches and episode downloads, podcasting has seen 30+% annual growth in recent years. On the other hand,... [...]

Jerry Low says, “If you aren’t using Facebook for advertising, you may want to rethink that strategy. As of the first quarter of 2015, Facebook had approximately 1.44 billion users actively using the social media site each month. Facebook is huge, with about 890 million of those users getting on the social media site daily. Not only do you have the capacity to reach a lot of people really fast from all over the globe, but Facebook ads are cheap. In one recent campaign to promote my start a blog post, I managed to hit $0.02 per click. Not only is that a great rate, but Facebook ads can... [...]

Ginny Soskey says, “So you’ve decided to set up a Facebook Page for your company — or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you’re making a smart move. But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed,... [...]

Lucas Matney says, “The newsfeed has dominated how users have absorbed information from businesses on Facebook for the past decade. Now, it seems the company is ready to revitalize Facebook Pages and transform them into commerce destinations where users can not only quickly grab business info, but as of today, also buy stuff. Today, Facebook made a pretty clear statement that Pages is shifting to become a major priority for them in terms of user traffic. BuzzFeed reported that the company had recently started testing shops with ‘buy buttons’ inside of Facebook Pages. It’s... [...]