Social Media Examiner has published a new video ‘Facebook Brand Safety Tools: A Complete Walkthrough for Marketers’ to help you learn about the Facebook brand safety tools. The SME team says, “Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values? Facebook marketing expert Tara Zirker explains how to use Facebook’s Brand Safety tools to control where your Facebook ads appear. Find out how to set your Inventory Filter level, and how to use Topic Exclusions to stop your Facebook ad from appearing in specific types... [...]
Archive for the 'Facebook marketing' Category
Social Media Examiner has published a new video ‘Facebook Live Selling: How to Convert More Customers’ to help you boost your sales using Facebook. The SME team says, “Wondering how to sell products or services with Facebook live? Looking for a process to follow? Facebook marketing expert Dana Malstaff explains how to sell with Facebook live video. You’ll discover an easy to model seven-step livestream structure that converts viewers into buyers, and learn four things that must occur for a sale to take place. You’ll also learn three mistakes to avoid and find a valuable tip... [...]
Social Media Examiner has published a new video ‘Facebook Ads Trends for 2021 for Better Returns on Ad Spend’ explaining major Facebook ads trends featuring Tara Zirker. The SME team says, “Want to know the latest Facebook and Instagram ad trends to maximize your results? Wondering how your future ad campaigns should change? Facebook ads expert Tara Zirker shares five trends that will impact Facebook ad results in 2021. Learn how to adjust the grammar, copy length, and creative of your Facebook ads for better performance in the coming year. You’ll also discover two surprising... [...]
Social Media Examiner has published a new video ‘How to Boost Your Facebook Group Engagement’ to help you improve your Facebook marketing efforts with better engagement. The SME team says, “Need more engagement in your Facebook group? Struggling to come up with post ideas? Facebook marketing expert Dana Malstaff, shares four types of Facebook Group posts you can model to improve Facebook Group engagement. You’ll discover multiple ways to engage your Facebook group audience via posts that ask your audience to weigh in on decisions, voice their opinions, participate in topical... [...]
Entrepreneur magazine is hosting a webinar ‘Facebook Advertising Blueprints For Every Kind of Business’ on Wednesday, December 16. The Entrepreneur team says, “In the time of social distancing, webinars have never been more important for staying connected to our prospects and customers. And yet something is changing. Digital life is becoming more authentically human than ever before, and webinars may never be the same. Join us for “How to Deliver Awesome, Engaging Webinars in a Work From Home World,” and learn how webinars are being transformed into genuine human experiences,... [...]
Facebook has launched ‘Facebook Shops’, a free tool that allows business page admins to create a Facebook or Instagram-based mobile-optimized online store that highlights products or collections of items. HubSpot contributor Pamela Bump has published a comprehensive article on Facebook Shops and how to businesses can use it. She says, “below is a quick step-by-step guide for setting up your first Facebook Shop. How to Use Facebook Shops 1. Make sure you’ve fulfilled all the Facebook Shops requirements. Although creating a Facebook Shop is free for all businesses, Facebook... [...]
Social Media Examiner has published a new video ‘How to Scale Facebook Ads for More Leads or Sales’ featuring Tara Zirker. The SME team says, “Wondering how to scale Facebook ads? Do you know when to increase ad spend or add more audiences? Facebook ads expert Tara Zirker explains how to scale your Facebook ads campaigns. Discover the difference between vertical and horizontal Facebook ads scaling. You’ll learn the pros and cons of each scaling strategy, and get tips to scale your own campaigns. Finally, you’ll find a budgeting hack to help your ads succeed by tapping into... [...]
With well-designed Facebook ads, you can continue to reach more audience and generate more sales. Social Media Examiner’s Tara Zikar has shared three useful strategies to improve your Facebook Ad Targeting to new audiences. She says, “Want to expand your Facebook ad targeting to more qualified audiences? Wondering how to build effective Facebook audiences that deliver results? #1: Create 6 Warm Facebook Advertising Audiences The first audience category we’re going to talk about is warm audiences. These will be some of your best audiences on Facebook because they’re people who are... [...]
A YouTube of Facebook live video strategy can help you to reach your audience in real-time and promote your products and services. It also enables you to stay in close touch with them. Social Media Examiner’s Luria Petrucci has shared an article highlighting three useful ways to create a live video strategy for Facebook and YouTube. She says, “Live video can help you grow your audience, business, and revenue. But just because the social media algorithms love live video and prioritize it, live streaming isn’t a magic pill. You need to develop a live video content strategy that’s... [...]
By staying connected with your target audience on social media, you can continue to promote your products and services. Running Facebook contests is one such strategy to engage your audience. Social Media Examiner has published a new video ‘How to Run a Profitable Facebook Contest’ to help you learn how to run profitable Facebook contests. The SME team says, “Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow? Facebook marketing and advertising expert Allie Bloyd shares a 10-step strategy for planning a Facebook contest that... [...]