Sue B. Zimmerman has published a new video ‘Instagram Stories Tip for Better Engagement (IG Subtitles and Captions)’. She says, “Did you know that most people watch Instagram™ stories with the volume turned down? More than 85% of people watch video in silent mode. When they’re in the doctors office waiting room. When they’re on the couch and don’t have headphones handy. When they’re casually scrolling in bed while their loved one is sleeping. So if you’re posting videos without captions or subtitles, they’re not only not hearing you, they’re scrolling past you... [...]
Archive for the 'Instagram Marketing' Category
Content Marketing Institute’s Susan Moeller has published the ‘Guide to Instagram Features: Stories, Feed, IGTV, Reels’. This comprehensive guide will help you to understand the Instagram features and use them efficiently for your marketing. Moeller says, “I also will discuss content marketing strategies for each and suggest a content framework to add variety to your Instagram posts. Let’s dive in. Instagram Feed Think of the Instagram feed as your Instagram homepage. It is your chance to convey with images what your brand is about. As your Instagram home base, your... [...]
The engagement rate of Instagram varies from industry-to-industry. According to the HubSpot’s Instagram Engagement Report, posts on the platform generate 23% more engagement than Facebook. HubSpot contributor Flori Needle has shared a nine-step guide to help you improve your Instagram engagement. She says, “There is debate among marketers on the best way to calculate your Instagram engagement rate, as different industries define success in different ways. Your preferred method depends on your goals as a brand or influencer. Calculating Instagram engagement rate for brands This formula... [...]
Instagram offers you a wide reach on social media. By presenting relevant content to your target audience, you can continue to grow your online sales. Social Media Examiner’s Val Razo has shared six tips to help you use Instagram for holiday marketing. She says, “Looking for ways to market your products on Instagram during the holidays? Want to generate more seasonal sales? In this article, you’ll find six tips for holiday marketing on Instagram. #1: Drive Sales and Generate Leads With Shoppable Instagram Posts and Holiday Gift Guides Finding the right gifts for friends and family... [...]
When it comes to social media marketing, Facebook and Instagram are the platforms you need consider first. With their constantly rising user base, these two social media giants can help you to turn your business into a success story. Jeff Bullas has shared four useful ways to help you improve your Instagram marketing using data analysis. He says, “If you’re going through this hard time, or you’d just like to revise your Instagram strategy, I’ve gathered some tips on what can be done to take your Instagram performance to the next level. To do that we’ll need a reliable set of data.... [...]
Social Media Examiner has published a new video ‘Instagram Rolls Out New Business Tools’ featuring Jeff Sieh and Grace Duffy. The SME team says, “Explore Instagram product tags in posts, new ad targeting audiences, and more with special guest Amanda Robinson; this week on the Social Media Marketing Talk Show with Jeff Sieh and Grace Duffy”. Watch the video here. Social Media Examiner [...]
Engagement is the key to achieving success on social media networks. By publishing content that helps you to capture your audience’s interest, you can make the most of your social marketing efforts. Sue B. Zimmerman has published a new video ‘Engaging On Your Instagram Business Account’ to help you improve engagement on Instagram business accounts. Watch the video here. Sue B. Zimmerman’s Blog [...]
Social Media Examiner has published a new podcast episode ‘Instagram Visual Design: How to Improve Your Branding on Instagram’ featuring Kat Coroy. Michael Stelzner says, “Want to create amazing visuals on Instagram? Wondering how to develop a recognizable Instagram style without needing a design background? To explore how to improve your design on Instagram, I interview Kat Coroy on the Social Media Marketing Podcast. Kat is a designer who teaches small business owners to look amazing on Instagram. She creates mini-masterclasses on IGTV. Her course is called Instagram Makeover. You’ll... [...]
As the holiday season is approaching, you need to keep yourself ready so that you can reach out to your audience via multiple channels. Instagram is one such platform that gives you a grand reach to your target market. Search Engine Journal’s Matt Southern has shared new Instagram resources for small businesses Southern says, “Instagram is launching a mini-site full of new resources created to help small businesses get the most out of Instagram Shops. Instagram Shops is a feature launched back in may that allows businesses to set up an online storefront for free. Payments are facilitated... [...]
New Instagram Marketing Software Just Released Luke Maguire has just released new software called Profile Mate. It helps you mine Instagram for valuable data about prospective customers. As we say, it is new, but in less than a day, over 500 copies have been sold. Profile Mate is the only Instagram analytics tool that enables you to get new email contacts daily and discover insights about your competitors’ fans. It does it legally, ethically, and within Instagram’s terms of service. Now you can completely automate your Instagram marketing and convert your competitor’s ready-to-contact... [...]