Images are precious when it comes to communicating with your target audience. And when it comes to social media marketing, today videos, images and stickers are ruling the wave. The Social Media Today contributor Aaron Brooks has shared a detailed guide on improving your marketing with the use of different types of Instagram Stories Stickers. Brooks says, “Every day, Stories are becoming more polished and interactive, as Instagram introduces new functions, and one of the most commonly used Stories tools is stickers. From emoji sliders, to polls and GIFs, these added extras can help you... [...]

With more than 500 million monthly active users, Instagram is an ideal channel for drawing in new leads and converting them into customers. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘How to Use Instagram to Generate Organic Leads’ featuring Jenn Herman. Stelzner says, “Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is... [...]

Instagram, with its 1 billion monthly active users is one of the hot favourite marketing tools. With newer tools like Stories, marketers get great opportunities to connect with wide audience here. You too might have done well on Instagram by now. With an intention to help marketers use Instagram in a better manner, Entrepreneur contributor Hugh Stephens has shared five common mistakes that brands make while using Instagram as a marketing platform. Stephens says, “With all the various social media and marketing channels out there today, we know it can feel overwhelming for business owners... [...]

The Stories feature ha been widely paying off on all major social media platforms. But it is in the hands of the designers on how they are able to publish it to the audience. You need to have a design and presentation that gets the viewers’ attention and compels them to click it. Content Marketing Institute columnist Olga Rabo has shared nine ways to help brands make their Instagram Stories irresistible. Rabo says, “This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd. While I’ve previously shared seven fresh Instagram... [...]

A study conducted by quintly has revealed some interesting facts about the growth of Instagram. The findings are based on an analysis of nine million posts. Here are the findings: The network profiles grew by 33% in a year The Instagram videos received 21% more interactions 31% of the posts feature lengthy descriptions (more than 300 characters in their post description) 55% of the Instagram posts do not have emojis. Instagram Study: We analyzed 9 million posts and here’s what we’ve learned quintly  [...]

Both on Instagram and Facebook the Stories features have helped brands influence more people. Involving your audience always pays. HubSpot columnist Sophia Bernazzani has shared an article to help marketers use the Instagram Stories like a pro. Bernazzani says, “Your Instagram Story is published separately from the photos and videos found in the tiled gallery of one’s Instagram profile. And although you might know the basics of sharing them, there are hidden tools within the app that can make the photos and videos you add to your Story more creative and engaging. How Do Instagram Stories... [...]

It’s no secret that Instagram, owned by Facebook, is the rising star in the social media arena. Facebook, itself, is said to be losing members at a steady pace. One of their best business moves was buying Instagram. In fact, Instagram has grown to over 1 Billion users monthly. That’s the kind of platform marketers want to take advantage of to grow their business. The problem is the limited native user interface for posting onto Instagram. It was built for casual use by photographers, especially amateurs taking pictures of their homes, their crafts, their family, etc. You snap a picture... [...]

Instagram is leading on its way to become the top social media platform for the brands to reach out maximum number of people online. With proper tactics you can easily convert more customers on it. Entrepreneur contributor Syed Balkhi has shared five ways to help marketers boost their conversions on Instagram. Balkhi says, “If you have an ecommerce business, you can’t just slap a photo up on Instagram and expect to make a bunch of money. So, how can you improve your posts and convince users to buy your product? Here are a few simple tips to help you become a selling-sensation on Instagram. Create... [...]

Social media networks play a pivotal role in helping sites generate more leads and get more sales done. Today Facebook and Instagram are the most used social platforms by the brands. Buffer contributor Ash Read has shared some useful tips to generate more sales using the Instagram Stories feature. Read says, “Now we move onto the conversion focused part of this strategy. Here’s how Kettlebell Kings drives hundreds of leads per week directly from Instagram. 1. Share engaging content to stories First, Kettlebell Kings will share content to Instagram Stories. Often these posts will be workout... [...]

Content matters on all the platforms. Even when you publish videos and images on the social networks, the captions that you right also make a huge difference. To help marketers improve their Instagram marketing efforts, HubSpot’s Caroline Forsey has shared a list of 36 captions they can use. Forsey says, “If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond,... [...]