Shopify is hosting a webinar on ‘How to grow and monetize your Instagram account’ featuring Corey Ferreira on Monday, June 4, 2018. The Shopify team says, “Hosted by Shopify, this free workshop will walk you through growing your Instagram account from scratch, to using Instagram as a sales machine. You’ll learn how to build your first store, where to find products, and how to connect with suppliers that will ship your products to your customers for you. By attending today’s training, you’ll learn: How to start growing an Instagram account, whether you have 1,000 followers... [...]

HubSpot’s Lindsay Kolowich has shared a list of 17 of the best brands on Instagram. This list can inspire other brands and marketers to craft their own Instagram strategy.  Kolowich says, “Ready to get inspired? Check out this list of brands that are thriving on Instagram right now, and what about their posts sets them apart. For each of these brands, we’ve included examples of their best posts. For some of them, we’ve also included their most popular Instagram post of all time in terms of engagement (i.e. combined total of likes and comments) thanks to data from Instagram... [...]

Shopify is hosting a webinar on ‘How to grow and monetize your Instagram account’ on Monday, May 21. The Shopify team says, “Hosted by Shopify, this free workshop will walk you through growing your Instagram account from scratch, to using Instagram as a sales machine. You’ll learn how to build your first store, where to find products, and how to connect with suppliers that will ship your products to your customers for you. By attending today’s training, you’ll learn: How to start growing an Instagram account, whether you have 1,000 followers or 0 followers How to start... [...]

Shopify’s Ana Gotter has published ‘Instagram Marketing 101: Using Hashtags, Stories, and More to Grow Your Business’. The guide offer tips to optimize your Instagram profile, the kind of images and videos work best on Instagram and more. On rightly using Instagram Hashtags, Gotter says,”Hashtags started on Twitter, and while they never took off on Facebook, they’re a staple of Instagram marketing. Just by adding text after the # symbol, you can turn any word or phrase into a clickable topic. When users click, they’ll be taken to all the public posts tagged with that... [...]

On social networks the more followers you have the more are chances of becoming successful. Instagram being one of the fastest growing network gives you an opportunity to reach out more people by the way of making them follow your brand. Content Marketing Institute columnist Olga Rabo has shared seven tips to help brands and marketers increase their followers using Instagram Stories. Rabo says,”Consider these seven fresh ideas to spice up your Stories and use them in a way your competitors haven’t yet thought of. 1. Story Highlights to introduce to your brand When new users land on your... [...]

Small Business Trends columnist Gabrielle Pickard-Whitehead has shared 20 Instagram statistics to help marketers rightly use this social platform. Gabrielle says, “The age-old saying ‘a picture tells a thousand words’ definitely bares truth on Instagram. This incredibly simple photo and video sharing network is a rapidly gaining in popularity and social media prestige. For small businesses, utilizing Instagram provides cost-effective opportunities to resonate with target audiences, reach new customers and grow their brand. Instagram Statistics Still not convinced? The check out the... [...]

When it comes to social, Instagram is the platform to go for now. With increasing number of users it has become a social hub. Content Marketing Institute’s Catalin Zorzini has shared four tips to help marketers get more leads from their Instagram accounts. Zorzini says, “I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. (Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.) 1. Optimize your Instagram bio for lead generation Instagram presents a huge problem for brands. It doesn’t let... [...]

Instagram, with constantly rising number of users, has become a social marketing hub. With rightly developed content and proper targeting it is possible for marketers to reach out its huge user base. Content Marketing Institute columnist Shane Barker has shared four tips to help marketers create engaging Instagram content. Here’s what Barker says on leveraging user-generated content: One of the best ways to achieve maximum reach and engagement is creating content that encourages your viewers to create their user-generated posts featuring your product or message. One successful example of... [...]

MOZ columnist Zee Hoffmann Jones has shared some case studies on how the beauty brands use Instagram to make more out of the social. Jones says, “Humans are social creatures. It makes sense that we love being on social networking sites. We crave interaction with fellow humans. We’re also highly likely to trust the recommendations of our friends and family (Nielsen) and those recommendations often influence our purchasing decisions. We ask our loved ones for advice on where to put our dollars in myriad ways, all at different price points: What coffee shop do you like to go to? Which mascara... [...]

With constantly rising number of users Instagram is turning out to be a marketing hub for the brands and marketers. Apart from posting photographs, the use of video is also increasing on this network. Econsultancy columnist Kay Hsu has shared five tips to help marketers improve their Instagram marketing using the vertical video. Hsu says, “There are a few guiding principles to make the most of vertical: 1. Leverage multi-part storytelling Formats such as Stories work particularly well in multiple scenes, as people move through these mediums quicker than ever before. Instagram has just introduced... [...]