Social Media Examiner has published a new video ‘LinkedIn Updates: Visual Content Tools, Search & Discovery Updates, and More’ highlighting the most recent LinkedIn updates. The SME team says, “Explore LinkedIn changes with Social Media Examiner featuring Jerry Potter with Judi Fox.” Social Media Examiner  [...]

LinkedIn has created greater possibilities for marketers to reach out to professionals who belong to their niche. HubSpot has published a new video ‘How to Master LinkedIn Sales Navigator to Smash Your Sales Goals’ to help marketers use LinkedIn sales navigator. The HubSpot team says, “Sales Navigator taps into LinkedIn’s massive database of potential prospects, and lets you search, sort, and sell directly on the platform. These tips will help your whole team optimize the process to keep your sales funnel full of qualified leads!” HubSpot  [...]

LinkedIn is one of the most preferred social media platforms by marketers to reach a professional set of people. Social Media Examiner has published a new video ‘LinkedIn Content Strategy: Post Ideas for Growth’ explaining a LinkedIn content strategy for better results. The SME team says, “In this video, marketing expert Judi Fox reveals a proven content strategy to successfully showcase your business on LinkedIn. Discover three content categories and 12 content types to include in your LinkedIn content strategy and how to optimize your content for best performance. Plus, get... [...]

The LinkedIn Campaign Manager prompts you to choose a campaign objective with one of three core objectives mirroring the sales funnel. Social Media Examiner contributor Anna Sonnenberg has published an article sharing eight tips to help you efficiently use LinkedIn Campaign Manager. She says, “In this article, you’ll learn how to use eight useful LinkedIn Campaign Manager features including the Reach and Frequency Forecasting tool. #1: How to Use Reach and Frequency Forecasting in LinkedIn Campaign Manager In 2022 Q2, LinkedIn rolled out a forecasting tool for Campaign Manager, with the... [...]

HubSpot has published a new video ‘Networking on LinkedIn – Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn. The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send, and explaining the best ways to grow your LinkedIn network to get the sort of responses that can lead to your next job or new clients.” HubSpot  [...]

® LinkedIn has grown in importance to marketers over the years. That’s while some other platforms once considered critical to marketing success have diminished in importance. Why? Probably because LinkedIn is focused on business relationships. Most others are predominantly used for personal interests. Ads may work, but they are a disruption to a person’s primary reason for being there. But there are no cute cat videos on LinkedIn. People are there to improve their business success.   If you want to know how to use LinkedIn for business, sales and marketing, you might... [...]

HubSpot has published a new video ‘Networking on LinkedIn | Getting Responses and Generating Leads’ to help you generate more leads using LinkedIn. The HubSpot team says, “Most networking messages sent on LinkedIn get ignored. This video will show you how to network on LinkedIn by preparing you for success before you hit send, and explaining the best ways to grow your LinkedIn network to get the sort of responses that can lead to your next job or new clients.” HubSpot  [...]

You can use LinkedIn newsletters to post a series of articles on the social media platform. LinkedIn newsletters can be scheduled on a daily, weekly, biweekly, or monthly basis. Social Media Examiner contributor Anna Sonnenberg has published an in-depth article on starting a LinkedIn newsletter with your company page. She says, “To set up a newsletter, go to the page where you plan to publish. At the top of the page, you’ll see the post composer. Under the Start a Post prompt, click the Write Article button. Alternatively, you can start from the main LinkedIn home page. Click the Write... [...]

Search Engine Journal has published a new podcast episode ‘How to Optimize LinkedIn for Better Connections & More Leads’ featuring Jessica Foster. Loren Baker says, “Whether you’re in B2B or B2C, LinkedIn is the place to network with colleagues, peers, mentors, and your customers. Jessica Foster, the Senior SEO Strategist at Media Monks and Founder of Keys & Copy, joined me to talk about LinkedIn optimization tips and strategies. We discussed enhancing your LinkedIn profile to make better connections and drive more leads.” This episode covers the following: Difference... [...]

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Content Marketing Institute contributor Anny Gynn has shared four tips to help you strengthen your marketing with LinkedIn newsletters. She says, “I turned to brands and agencies who use the LinkedIn newsletter, one of the people who worked on the newsletter feature, and LinkedIn’s published guidance. Connect through conversations and ideas The LinkedIn newsletter capability... [...]