Kristine Wirth says, “Pinterest is a site that lets people pin their favorite images on virtual bulletin boards categorized by topic or interest. Many businesses use Pinterest to get their products in front of its growing user base. Others can “repin” images for use on their boards, which is important because repinned images link back to their source. Each time an image gets repinned, the person who initially posted it earns referral traffic. Images need to stand out in order to get repinned. Here are four ways to optimize product images, along with their associated descriptions, URLs,... [...]

David Rekuc says, “Nowadays, many marketers — especially those in the ecommerce space — are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. One way they’re using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks — which helps drive more traffic to your website while organically increasing your Pinterest following. But Pinterest’s... [...]

Martin Beck says, “Stitch Fix needs to know its customers well. Intimately well. Well enough to negotiate the tricky business of picking clothes for strangers without any face-to-face contact. To start the introduction, Stitch Fix asks new customers to fill out a detailed online survey to determine whether they prefer bohemian chic, casual chic, classic, preppy or glamorous. Polka dots or stripes? Plaid or paisley? Both? Neither? “Are you more of a jeans/pants and top gal or a dresses gal?” At the end of the survey, Stitch Fix calls upon its secret weapon: Pinterest. Including a link... [...]

Entrepreneur team says, “There are few things I do to help unwind after a long workday. These things include: Digging in the garden. Aikido. And like 70 million other users, copious amounts of Pinterest browsing. I admit it: I’m a Pinterest devotee. How can one deny the lush images of secret gardens, decadent looking desserts, martial arts action shots, exotic destinations and style blogger approved garb? It’s extremely plausible that one could spend hours perusing the social media giant, and I must confess, sometimes I do! If you haven’t heard of the magic that is Pinterest yet,... [...]

Greg Finn says, “As Pinterest continues to grow its advertising product, efficiencies for marketers are blooming. According to a new report from AdAge, Pinterest ads will be gaining granular targeting options as well a new test ad format, animated ads. The new targeting options will help advertisers hone their ideal personas. For example, instead of marketing to sports enthusiasts, advertisers will be able to reach soccer fans. Additional audiences will have the ability to be targeted (much like Facebook ads) so that marketers can simply add in “outdoor enthusiast” instead of only being... [...]

Seth Fiegerman says, “Pinterest may need to pin some more users. The visual bookmarking service is projected to have just more than 47 million monthly active users in the U.S. this year, and top 50 million next year, according to a new estimate from researcher eMarketer. If accurate, that puts Pinterest far behind Facebook, which reported having 128 million dailyactive users in the U.S. back in 2013. It’s also well behind Twitter, which claimed 63 million monthly active users in the fourth quarter of 2014. It’s worth noting, however, that a separate estimate from comScore puts Pinterest’s... [...]

Martin Beck says, “Pinterest continues to beat an aggressive path for cash. Today’s news is that the company is pitching a multi-image Promoted Pin unit to ad agencies. Reported first by Digiday, the feature would give advertisers the ability to include more than one photo in a “multi-pin carousel. ” Pinterest spokesman Mike Mayzel confirmed that the company is experimenting with the format. It’s “one example of many things we are testing,” Mayzel wrote in an email to Marketing Land. Both Facebook and Twitter offer similar ad features; Facebook’s rolled out its multi-product... [...]

Baer says, “Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. According to reporter Jason Del Rey, merchants could be able to start limited testing in as little as three months. With more than 70 million monthly users, Pinterest is easily one of the largest and fastest-growing social networks around. And when it comes to eCommerce, Pinterest already dominates many of its competitors. In fact, Pinterest users boast the highest average checkout value of all social media referral shoppers, and Pinterest-referred users spend an average... [...]

Amy Gesenhues says, “Pinterest has upped its game against spam, claiming to have cut the number of Pinners who click on spam in half during the last six months. In an announcement released today, the company said the amount of spam reported on the site has “nose dived” so low that it’s not even a useful metric anymore. According to Pinterest, the system it now has in place responds twice as fast to internal spam request. “Our system’s ability to successfully respond to bad behavior improved from 95 percent to 99.99 percent,” writes Pinterest “Black Ops” manager Marty Weiner”. Pinterest... [...]

Kim Lachance Shandrow says, “Pinterest is almost four years old and it’s big enough for its britches — big enough to pull the plug on its affiliate links program, a money-making gravy train that more than a few brands, bloggers and Pinfluencers will sorely miss. Last Thursday that revenue roll came to a grinding halt for them when Pinterest put the brakes on all affiliate links once and for all. The 70 million-member social scrapbooking site claims it killed off the program to clean up wonky, irrelevant links and pins, but it’s clearly a play for the company to cash in on its... [...]