Greg Shuey says, “When formulating a paid content promotion plan, most advertisers turn to the main players: Facebook, Twitter and Google Adwords. But a new kid is in town, and when Pinterest rolled out the beta version of promoted pins last year, it became a game changer. Pinterest has a highly active and targeted userbase, and can often be a direct link to a purchase. The only problem? Advertising on this social juggernaut is still new, and is therefore uncharted territory. The good news is that with some knowledge and planning, taking advantage of Pinterest advertising doesn’t have... [...]

Baer says, “Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out? A good example comes from a company you... [...]

Baer says, “Part whimsical pinboarding site and part lead generation wonder, Pinterest has solidified itself as a major player among today’s social media channels. While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. From recipes to workouts, interior design, fashion and more, there seems to be an endless trove of content opportunities on Pinterest for companies to showcase their offerings. The question is, with so much content on Pinterest, how are leading companies standing out? A good example comes from a company you... [...]

JP Mangalindan says, “You can finally make purchases directly on Pinterest, but going on a crazy shopping spree will be tougher than you think. The social network on Tuesday began rolling out Buyable Pins, essentially items for sale, to iOS users nearly one month after the feature was announced at a company event. Buyable Pins will be easy to pick out in your feeds and searches. Each pinned item eligible for purchase now sports a blue price tag. Tapping on an item brings you to another screen with more information about it, including a “Buy It” button alongside the “Pin... [...]

Amy Gesenhues says, “After announcing e-commerce plans earlier this month, Pinterest launched its buyable Pins today on iPhones and iPads, making it possible for iOS users in the U.S. to purchase products straight from the site. According to the announcement, the buyable Pins are now appearing in home feeds, boards and search results, and include the item’s cost in blue, along with a blue “Buy it” button to mark that a product is available for purchase“. Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones Marketing Land  [...]

Jack Simpson says, “Recently I wrote a post covering what the top five UK ecommerce brands are doing on Pinterest.  But why should corporate giants have all the fun? I’m sure there’s an oxymoron somewhere in that sentence, but in any case I thought I’d look at some smaller ecommerce brands to see what they’re doing to compete. Farmdrop When it comes to shareable content on social media, everyone loves a good food pic. That’s why people in restaurants pick up their phone before their fork when their dinner arrives (*unimpressed face*). London-based local produce delivery firm Farmdrop... [...]

Rainmaker team says, “Where does social media fit into your digital commerce strategy? How can you use social effectively to generate more attention for your business, without becoming a social media spammer? In this episode of The Mainframe, hosts Chris Garrett and Tony Clark reveal: Key ways businesses go off track with their social strategy How to gain prospect insights and content ideas at the click of a button When and how to share links and calls to action Where automation fits well, and why it can be dangerous”. Social Media and the ‘ARC Reactor’ Approach to Digital Commerce... [...]

Rainmaker team says, “Giovanni Gallucci is one of the most generous people Technology Translated host Scott Ellis knows when it comes to sharing his knowledge, and he’s been teaching about image usage and optimization since 2008. Giovanni is a successful social media consultant and practitioner, videographer, and photographer. He also has a knack for pushing the boundaries of SEO. He stays on the “light side” of SEO, but by pushing the edges, he is able to find opportunities and gain advantages that most people don’t know about. Let’s dig in … In this 45-minute episode of Technology... [...]

Beth Hayden says, “Pinterest is the “little engine that could” of social networking platforms. Earlier this year, Pinterest raised $367 million in additional venture capital funding, and the company is now valued at $11 billion. And as the Pinterest user base keeps expanding, the platform is rolling out new changes that could be highly profitable for content marketers. Want to know what’s new in the Pinterest world, and how it affects you? Read on to discover five new ways to use Pinterest in your content marketing“. 5 New Ways to Take Your Pinterest Marketing to the Next Level ‘Copyblogger’... [...]

Ronald Chavez says, “Searching on Pinterest is about to get another boost. The social network is rolling out tweaks to its platform across all devices starting Tuesday to help users find exactly what they’re looking for, and to do so much faster. The improvements are small, but they add up to significant changes in how to browse the platform. Pinterest is not only used for projects like remodeling a home or planning a wedding, but also for shopping, making it a huge opportunity for ecommerce sites. So the company is verifying high-profile pinners. Verified users will see red check... [...]