The latest post on ‘ReadWrite’ is titled “Pinterest Wants You To Be Your Own Advertiser”. Lauren Orsini says, “Pinterest’s Promoted Pins are great for big brands, but what about medium to small ones? Now there’s an offering scaled just to them—a new do-it-yourself Promoted Pins tool. Pinterest for Business was launched 18 months ago and in that time the social discovery platform has made it so anyone, from big-time corporations to teensy personal blogs, can sign up for a business account. Since last October, Pinterest has been testing Promoted Pins, a way for those businesses... [...]
Archive for the 'Pinterest Marketing' Category
The latest post on ‘Mashable’ is titled “Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers”. Kurt Wagner says, “Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses. San Francisco-based Pinterest announced on Thursday that all businesses will soon be able to pay to promote their content in search and category feeds on the service. Pinterest first rolled out promoted pins to paid advertisers in May, testing the program with a dozen large advertisers. The... [...]
The latest post on ‘ReadWrite’ is titled “How Pinterest Is Slowly Learning How To Make Money”. Lauren Orsini says, “Pinterest has never been in a hurry to convert investor dollars into financial gains—and given that it’s raised close to three-quarters of a billion dollars over the past five years, it hasn’t needed to be. But the visual social pinboard is finally getting serious about making money. Last winter, it hired former San Francisco Chronicle president Joanne Bradford, who today serves as head of commercial and content partnerships at Pinterest. Joanne... [...]
The latest article on ‘Marketing Land’ is titled “Pinterest Offers A Deeper Look Into Business Insights for Selected Marketing Technology Partners”. Martin Beck says, “Marketers who covet Pinterest’s audience now have more advanced intelligence gathering options. The visual bookmarking site announced today that it has opened up its Business Insights API to a selection of technology marketing companies. Pinterest is providing the data to firms, such as Salesforce (Exact Target Marketing Cloud), Hootsuite,Spredfast, Percolate, Piqora, Curalate and Tailwind,... [...]
The latest article on ‘Marketing Land’ is titled “With Latest $200M Round Pinterest On Path Toward IPO”. Greg Sterling says, “How could Pinterest be valued at $5 billion if it has so little revenue? That’s the question many incredulous journalists are asking after news yesterday that the “scrapbooking” site had raised another $200 million, bring its total funding to $764 million. The site only recently launched its first ad units, promoted pins. However the company is asking for and reportedly getting commitments of $1 and $2 million with CPMs of... [...]
The latest article on ‘Marketing Land’ is titled “Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions”. Martin Beck says, “Pinterest bills itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into to serve more relevant related content to Pinners. Today, it shared some interesting information about Pinterest user behavior that could inform marketers’ timing on the network. It turns out... [...]
The latest article on ‘Website Magazine’ is titled “Pinterest Rolls Out Paid Test for Promoted Pins”. Allison Howen says, “Promoted Pins are getting closer to becoming a reality, as Pinterest is rolling out a paid test of this advertisement feature within the platform’s search and category feeds. Promoted Pins made their initial debut last September, when Pinterest announced its plans to “experiment” with the advertising feature. During this testing phase, Pinterest worked with a select group of businesses to promote pins, free of charge, to see how the promoted content... [...]
The latest article on ‘Marketing Land’ is titled “Pinterest’s Promoted Pins Move Into Paid Test Phase”. Ginny Marvin says, “Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product thatdebuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterestannounced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the paid test include ABC Family, Banana Republic, Expedia.com, Kraft, Old Navy and Target. “These brands will help us test... [...]
The latest article on HubSpot blog is titled “The Anatomy of a Perfectly Optimized Pinterest Pin”. Ginny Soskey says, “When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila — you’ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it’s an image, it gets pinned. But if you’re trying to grow your business through Pinterest, that strategy won’t help you at all. You can’t pin a million things and hope that people... [...]
The latest article on Business Insider is titled “This Is The Behavior On Pinterest That Makes The Social Network So Attractive To Marketers”. Cooper Smith says, “Pinterest does not have close to the reach of Instagram or Twitter, let alone Facebook. But the demographics on the site make it particularly attractive to marketers looking to target a high-income, female-heavy audience. Moreover, the site’s photo-rich design give brands a very strong canvas to show off their products and engage with users. In a recent report from BI Intelligence, we looked at the demographic... [...]