The latest post on ‘ReadWrite’ is titled “Why Pinterest Is The Google Competitor You Weren’t Expecting”. Lauren Orsini says, “There are now nearly one billion “Place Pins” on Pinterest, the company said in an email Monday. And with that announcement, Pinterest moves one step closer to becoming a true search engine alternative to Google. Now, Pinterest’s Place Pins aren’t going to replace Google Maps anytime soon—or ever. But for users that would rather graze than pinpoint one exact spot, Place Pins are great for browsing various locales around the... [...]
Archive for the 'Pinterest Marketing' Category
The latest article on ‘Business 2 Community’ is titled “8 Ways To Get More Pinterest Followers”. Pam Dyer says, “Pinterest is a huge driver of e-commerce. Despite being much smaller than Facebook or Twitter at 25 million users, it accounts for more than 23% of all social media-driven sales. More than 47% of online consumers in the U.S. have made a purchase based on Pinterest recommendations, and the average order placed by users of the platform is $179 — compare that to $80 for Facebook and $69 for Twitter, and you can see why it’s important to get more Pinterest followers“. 8... [...]
The latest VerticalResponse blog post is titled “What’s New With Google, March 2014”. Chipper Nicodemus says, “We just returned from SMX West, a search conference in San Jose, CA and came back with some breaking news from Google. The biggest news came from Matt Cutts of Google, who stated that there is a new generation Panda algorithm update in the works that will help small businesses. Matt didn’t give an exact date of when this update would be released, but he did say it will be a bigger update and also described it as “softer”. As a small business you can prepare... [...]
The latest VerticalResponse blog post is titled “3 Steps to Building Your Email List with Pinterest”. Colleen Corkery says, “The second annual Social Media Marketing World presented by Social Media Examiner is officially in full swing. More than 2,000 attendees are soaking up community management, content, and social media marketing strategies, tips and trends. One of this year’s hottest topics? Pinterest, the visually appealing photo pin board social site. As Michael Stelzner, founder and CEO of Social Media Examiner stated in his keynote speech, “Visuals are a huge deal people.... [...]
The latest article on ‘Marketing Land’ is titled “Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]”. Ginny Marvin says, “Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted Pin” tag. With Promoted Pins, advertisers can reach more of the 70 million... [...]
The latest VerticalResponse blog post is titled “Catch up on New Pinterest Tools That Can Help Your Business”. Jill Bastian says, “Pinterest, the favorite photo bulletin board tool and site of so many, has been hard at work adding new features to make it more fun to use and more useful for small businesses. They’ve expanded their business tools again; including a new feed that features products for sale, and more. Last year, we shared new Pinterest feature updates, so let’s catch you up with what’s been going on since:Rich Pins – Rich pins were added in 2013, but were recently... [...]
The latest article on ‘Marketing Land’ is titled “Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet”. Martin Beck says, “Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center trails only Facebook and LinkedIn in percentage of online adult users in the United States. And the 70... [...]
The latest article on ‘Website Magazine’ is titled “5 Engaging Pinterest Strategies for Merchants”. Allison Howen says, “Pinterest isn’t a social network that retailers should overlook. In fact, recent Piqora data shows that total revenue driven from Pinterest has increased by more than 78 percent year over year. The challenge many retailers have when it comes to Pinterest, however, is implementing a content strategy that does more than just advertises their products. Just like other social networks, Pinterest is a place where conversations happen and content gets shared,... [...]
The latest article on ‘Website Magazine’ is titled “Pinterest Gets Rich with New Gifts Feed”. Pete Prestipino says, “Social pinboard Pinterest is now profiling products available for purchase with the introduction of a special new Gifts Feed. Pinterest will display details including pricing, availability and where the product can be purchased online. The Gifts feed also provides price filters so Pinterest users can find products within their budgets. Advertisers looking to leverage the new feature will need to be using Rich Pins. Pinterest currently supports several different... [...]
MarketingSherpa has released a case study titled “Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%”. Courtney Eckerle says, “In order to meet its customers at every possible touch point, Kahlúa launched a Pinterest page gearing up for the holiday season. Using a sweepstakes to garner attention and excitement around the “Taste the Spirit of the Holidays” campaign, Kahlúa promoted a series of Kahlúa-inspired drinks and recipes. By combining B2C tactics with social media content such as blogs, videos and Pinterest, Kahlúa... [...]