Emma Snider says, “To many salespeople, “social selling” simply equates to “LinkedIn.” According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn’s potential for sales, but a scant 16% see Twitter’s value. This gap is understandable. While it’s fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn’t so easy. In the barrage of tweets that flood your Twitter stream each and every day, what are the signs that someone is looking to buy? The... [...]

Kristen Dunleavy says, “When Kathryn Aragon began her role as content manager at analytics company Crazy Eggtwo years ago, she faced a big problem: Crazy Egg’s email subscribers weren’t happy about getting emails every day. Their irritation turned into a negative brand perception that needed to change – and fast. Crazy Egg’s blog, The Daily Egg, was producing a slew of great content, so in the beginning daily emails made sense. Kathryn’s job was to use email marketing to deliver that content, increase brand loyalty, and drive more traffic to Crazy Egg’s website while boosting... [...]

Brandon Olson says, “The Twitter stream moves at an alarming 9,000 tweets per second. How in the world are you supposed to gain exposure for your blog when the news feed becomes outdated within seconds of posting your tweet? One of the best ways to break through the noise on Twitter is by participating in Twitter chats. It’s a great way to increase your knowledge of a specific topic, build connections with fellow bloggers and gain exposure for yourself and your blog. What Is a Twitter Chat? A Twitter chat is a regularly scheduled online discussion that takes place on Twitter around a specific... [...]

Lance Ulanoff says, “Poor Twitter. It finally manages to break 300 million monthly active users and boost revenues by 74% year-over-year, and its stock is still trading down almost 20%. Of course, Twitter’s earnings report did leak an hour early — and investors were expecting, well, more. The problem is that they may never get it. Perhaps it’s finally time to adjust our expectations when it comes to Twitter. It will never be as big as Facebook; it will never enjoy the universality of that increasingly banal social media platform for the masses“. Will Twitter’s new DoubleClick... [...]

Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company. What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter“. How... [...]

Martin Beck says, “Earlier this month, Twitter started displaying more context about trending topics for mobile users of the network. This week, the company is moving the experience to the web, gradually rolling out the feature on Twitter.com. Not everyone is seeing the change yet, but those who do are being presented with a description for each of the trending topics in the left-side bar. In some cases, there’s also information about when a topic started trending and number of tweets it has spawned“. Twitter Is Rolling Out Trends With Descriptions On The Web Marketing Land  [...]

Patricio Robles says, “Twitter is one of the most popular social platform for brands and it is being used for everything from mass marketing to customer service.  But some use cases have been easier to deal with than others because of Twitter’s restrictions on Direct Messages (DMs) which require the recipient of a DM to be following the sender. This week, Twitter announced that it’s trying to ease that pain point by allowing users to accept DMs from any other Twitter user without following. Additionally as part of this update, Twitter is now allowing users to respond to all... [...]

Chloe Basterfield says, “Discover lesser-used metrics that can deliver more valuable insights when it comes to trending topics. Understanding what your customers want is hugely important for Marketing, Sales, Customer Service and HR teams. Social media is a rich seam of data which will help all your departments understand customers’ journeys. Departments can then work together to take advantage of the opportunities the data analysis reveals across your business. But customer sentiment is a complex subject full of rocket science, right? Well, with so many metrics to choose from, it can... [...]

Jessica Web says, “In the last month or so, there’s been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network. For example, a friend of mine recently used Periscope to livestream an iPhone video of her walking her dog. She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Kind of weird, but at the same time, kind of cool. So, why are we writing about live streaming dog-walking videos on a marketing blog?... [...]

Martin Beck says, “Continuing to tinker with its content mix and display, Twitter announced today that is beefing up its trending topics feature and eliminating the Discover tab from mobile apps. Trending topics on mobile will now include a description for each trend to give people more context about topics that are spiking on the social network. In some cases, trend listings will include how many tweets have been sent and whether a topic is trending up or down. The feature will be available in the United States for users whose settings allow for tailored trends”. Twitter Kills #Discover... [...]