Eric Enge says, “Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network’s data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter’s data stream. Now, nearly four years later, the gang’s back together. Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted. How should a marketer... [...]

Martin Beck says, “In the three weeks since Twitter announced the rollout of native video, we’ve been on the lookout for brands and businesses making use of the new feature. So far we’ve come up mostly empty. Brands appear to be taking a wait and see approach. Or perhaps, they are satisfied with the other ways to introduce motion into their Twitter feeds, animated GIFs, six-second Vine videos, Twitter video cards and, for major advertisers and publishing partners, native video posted through the paid Amplify product. Whatever the reasons, we’ve only found one major brand using new... [...]

Patrick Kulp says, “Style may trump substance when it comes to Twitter popularity, according to researchers at Cornell University. A study backed by the National Science Foundation and Google used an algorithm to parse the sentence constructions, rhetoric and keywords that makes certain tweets get more attention than others. The researchers used their findings to create an online tool that weighs two wordings of the same tweet against each other and spits out a percentage chance that one is likely to be more popular than the other. Controlling for the popularity of the user and the subject... [...]

Jimmy Burgess says, “Twitter has become an essential tool for entrepreneurs. A 2010 study done by Chadwick Martin Bailey and iModerate Research Technologiesshowed that 67 percent of some 1,000 adults surveyed were more likely to buy from a company whose brand they followed on Twitter. Plus 79 percent of the respondents were more likely to recommend a brand whose handle they followed on Twitter. Most entrepreneurs aren’t experts on Twitter, but all entrepreneurs can improve their engagement with a few minor adjustments. The following are seven ways to set your Twitter feed on fire: 1.... [...]

Martin Beck says, “Twitter CEO Dick Costolo continued his state-of-the-Twitter-union-is-strong tour last night, sitting for a live-streamed Q&A interview at the Goldman Sachs Technology and Internet Conference in San Francisco. Costolo, who had been fending off some investor unrest about his leadership, has seemingly calmed the waters for now. Although the company’s issues with slow growth and user retention continued in the fourth quarter of 2014, the combination of higher than expected revenue ($479 million in the quarter) and the future growth story Costolo and other executive have... [...]

Alisa Meredith says, “There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. It’s easy to mix your cover image up and keep things fresh, while always being consistent with your branding. To inspire your next Twitter cover photo change, check out some great examples below. 1) Build Instant Trust Rebekah has an impressive social media pedigree. Using an “As Seen On” box and a half-circle badge, she doesn’t shy away from sharing some... [...]

Christopher Ratcliff says, “Since the end of December 2014, Twitter has been rolling out an analytics tool for its mobile app. This is fantastic news for those of us who are out and about, live-tweeting hilariously named brands in the international supermarket or a joyless bus-ride and wondering if anybody actually cares. If you haven’t spotted where to find it, it’s just below the text once you’ve clicked through to the body of the tweet”. Nine ways analytics will help you not suck at Twitter ‘Econsultancy’ Blog  [...]

Martin Beck says, “Twitter today took a step to push its advertising products beyond Twitter, announcing partnerships to syndicate promoted tweets on Flipboard and Yahoo Japan. With the move, Twitter is hoping to boost its efforts to monetize its latent audience, the millions of people who see tweets on television, mobile apps and other websites. Twitter says tweets received 185 billion impressions off Twitter during the third quarter of 2014, but up to now it didn’t have a way to monetize those impressions. Twitter senior product director Ameet Ranadive explained in a post on the company’sAdvertising... [...]

Shannon Byrne says, “Whether everyone is willing to admit it or not, most of us experience that happy fuzzy feeling when someone we respect engages with us on social media. These interactions aren’t only good for your self-confidence, they’re important building blocks when developing a reputation — personally or for your brand. Although each social-media channel has its own purpose and set of goals tied to it, Twitter is an essential tool for gaining traction when getting your business off the ground due to its ease of access to influencers and ability to identify discussions around... [...]

Lisa Hoover Mcgreevy says, “Despite a user base of nearly 300 million, Twitter recently announced plans to ramp up new account signups, along with a host of other offerings aimed at both individual and business customers. Reporting from Twitter’s first Analyst Day event in November, 2014, Mashable’s Seth Fiegerman said the company “plans to speed up its product development process to ease the onboarding process, broaden content syndication efforts, expand the overall app ecosystem and continue building up ad products.” Twitter execs have come up with a few different approaches... [...]