Jason Abbruzzese says, “First, promoted tweets; now, promoted video. Twitter has announced the beta launch of promoted video, a new advertising option that allows advertisers to upload videos and track user engagement. “Video is an incredible storytelling medium and we’re thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter,” wrote David Regan, senior product manager of TV and video at Twitter, in a blog post”. Twitter Tests Promoted Video for Advertisers Mashable  [...]

Monique de Maio says, “For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? That’s OK – you can still access the analytics! Here’s a tour of the new analytics and how you can use them to maximize your social media marketing. Twitter’s new analytics are available inside their Twitter Ads platform, so you’ll need to sign up for Twitter Ads at ads.twitter.com. You’ll have to put a credit card number in, but... [...]

Lanya Olmsted says, “If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important. As an entrepreneur and a content marketer, I recommend that you write your own content. I understand that there are many objections, but all these objections can easily be overcome. What I... [...]

Martin Beck says, “The evidence that Twitter is preparing an in-stream shopping service got another boost this week, when some users noticed a “payment & shipping” line within settings in the company’s Android app. As first reported by The Next Web blog, a number of users posted screen shots showing the setting, while noting that it did nothing when clicked”. Twitter Drops Another Hint That E-Commerce Could Be Coming Soon Marketing Land  [...]

Jeff Bullas says, “What first attracted me to Twitter and social media six years ago was that you could achieve global marketing for free. It’s called organic reach. This enabled bloggers to build global brands. That is changing. In 2014 we are seeing the rapid emergence of “pay to play” to reach your followers. So a question needs to be asked. Is the social media “free lunch” over?“. 20 Twitter Facts and Statistics You Need to Know in 2014 Business2Community.com  [...]

Kimberly Caldwell says, “Do you have Twitter followers that aren’t very relevant to your industry? Do they seem random? Twitter ads can help you gain followers, but sometimes the problem (like with Facebook advertising) is that these followers are not quite relevant to your industry or business. So what are some ways to gain quality Twitter followers without spending money on Twitter Ads? There are over 30 million articles on the web about gaining Twitter followers and many of them give some great ways to increase your following. Here are some ways I prefer to use to gain quality, relevant... [...]

Lane Sutton says, “Today, people expect a lot of brands on social media — studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That’s an incredibly demanding turnaround time, especially if you’ve got a lot of other things on your plate. The good news is, companies that are successfully using social media for customer service are reaping the benefits. According to NM Incite, 71% of consumers are more likely to recommend a brand that provides a quick and effective response on social media — and we... [...]

Allison Howen says, “Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter. This growing user base further cements Twitter as a top social network and represents new opportunities for brands and business professionals to grow their audiences on the platform. Just because Twitter’s user base is growing, however, doesn’t mean that yours is growing too. In fact, growing an audience on Twitter typically takes a lot of time and dedication, regardless if you are just starting... [...]

Sam Kusinitz says, “Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon — they’re on almost every social network and used in everyday conversations. While hashtags are fairly widespread, lots of marketers still aren’t using them properly. Simply including a hashtag in a tweet does not ensure that it will be successful — it’s a bit more strategic than that. To help avoid... [...]

Allison Howen says, “Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with publishers to create online-to-offline promotions. According to an announcement from Twitter, the CardSpring acquisition will help the social network as it continues to work on the future of commerce on Twitter. “We’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the... [...]