Pamella Neely says, “Is your Twitter account neglected? Does it feel like an afterthought compared to your Facebook account? If it does, you’re not alone. There are about 20 million brand pages for small businesses on Facebook, but only 4.5 million small business accounts on Twitter. If you compareadvertising rates for the two platforms, the difference gets even starker: About one million of those Facebook business pages have purchased advertising. Twitter has only a few thousand small business advertisers. But despite the relatively low adoption rate, Twitter does very well in terms of... [...]

Anum Hussain says, “A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. I was dubbed “Queen Tweet.” Well, I can’t rap, and I’m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter’s Small Business Team to speak on a webinar abouthow marketers can tweet smarter. During the webinar, we released new data on how users are interacting with small businesses and presented five best practices on how to make the most of Twitter. Over 8,000 registrants and... [...]

Ayaz Nanji says, “Companies are attracting an increasing number of consumers on Twitter, with brands recording an average of 43% increase in followers last year, according to a recent report from ExactTarget Marketing Cloud. Four industries in particular significantly increased followers in 2013: technology and manufacturing (up 93%), retail and e-commerce (75%), CPG (55%), and financial services (55%). Below, key findings from the report, which was based on data from 3.6 million tweets (paid and organic) sent in 2013 by companies in 15 industries. Engagement Rates by Industry Consumers... [...]

Jacob Curtis says, “This week’s #SocialMediaMinute will cover how to schedule tweets with images using Twitter. If you’ve ever tried to schedule tweets with images using a service like Hootsuite you probably know that the photo is included as a URL instead of within Twitter’s stream. This can drastically decrease the engagement your tweets with images receive and additionally they are not archived in your profile’s photos and videos section. You can however, schedule tweets with images using Twitter. Here’s how!“. How To Schedule Tweets With Images Using Twitter Business2Community.com  [...]

Matt Owen says, “For a long time working with custom audiences meant that you would need to go through an approved advertising partner. While this has its uses it was often prohibitively expensive, leaving many small and mid-size businesses unable to use this kind of targeting. Recently Twitter has changed this, allowing self-serve advertisers to create and upload custom audiences. I thought it would be useful to show you exactly how to do this”. How to target your competitor’s followers with Twitter custom audiences ‘Econsultancy’ Blog  [...]

Travis Bliffen says, “Are you a business owner who has decided that Twitter is a good marketing channel for reaching your ideal customer? Twitter is in fact a very powerful marketing channel but only if you are spending your time and efforts correctly, something that not many new users get right at first. As a new user of Twitter for business it is very easy to get caught up on vanity metrics instead of focusing on the KPIs that are actually going to send leads and customers to your business. Building a large following on Twitter can be very beneficial but only if you do it correctly”. Twitter... [...]

Matthew Yeoman says, “Twitter is working hard to become profitable by offering advertisers new ways to reach their audiences. Twitter remarketing is meant to work in conjunction with Twitter Ads products, including the already successful Promoted Tweets, and with Twitter Card offerings. When Twitter remarketing is used alongside those familiar tools, Twitter marketers gain a powerful new ally. What Is Twitter Remarketing? Twitter remarketing allows you to target users who have already visited your website and who are on Twitter after being exposed to a Promoted Tweet or Twitter Card from... [...]

Matt Owen says, “Engagement. That word means a lot of different things to a different people, but there’s no denying the fact that we all want it. Whether it’s comments, shares, Likes, Retweets… engagement shows you just how much people care about your brand. Part of my role at Econsultancy is getting people to engage more with our content on our social channels, so I thought I’d list a few methods that should see your engagement rocket”. How to blast your Twitter engagement rates through the roof ‘Econsultancy’ Blog  [...]

Inklyo says, “Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan. Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do“. How... [...]

Kelly Shepsco says, “Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active daily users on the platform. You can share your thoughts and ideas through photography and video, and with the use of filters and other photo-editing capabilities, you can transform your photos into little pieces of artwork for the world to see“. 5... [...]