The latest article on ‘Business 2 Community’ is titled “Reactive Tweeting, It’s A Thing Of The Now”. Rachel David says, “Brands flocked to squawk in 2013 proving Twitter is where the conversation is at no matter the event. These companies taught us that you don’t have to create an event and live tweet to increase brand visibility and engagement. Instead, hijack one. If done correctly, brands can capitalize on already established events such as football games, award shows, TV specials, etc., and join the already ongoing conversation alongside their fans. Two great examples... [...]

The latest post on ‘Mashable’ is titled “Most Top Brands Still Don’t Engage With Twitter Followers”. Seth Fiegerman says, “Taco Bell and T-Mobile have both gained attention in recent months for engaging with customers and other brands on Twitter, but a new study shows most big brands still hold off from the practice.During the final three months of 2013, 98 of Interbrand’s top 100 global brands tweeted at least once and the average company tweeted 12 times per day, according to data from Simply Measured, a social media analytics provider. However, the report also... [...]

The latest article on ‘Website Magazine’ is titled “E-Commerce in Your Twitter Stream”. Pete Prestipino says, “While information publishers and service providers still struggle with how to best use the platform, Twitter is reportedly extremely close to releasing an e-commerce solution of its own, as a new deal pends between the social network and payments startup Stripe. Little is actually known about the pending arrangement, but the two companies would likely work together to introduce functionality that would enable retailers to accept purchases directly from inside a tweet.... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Is Still Copying Twitter—This Time With Its ‘Trending’ Feature”. Selena Larson says, “Today Facebook announced “Trending,” a new feature that puts a list of trending topics in the top right corner of the News Feed. The company began testing this featurelast fall, and is now rolling it out to a larger audience. Users in the U.S., UK, India and Australia will begin to see the list of trending topics accompanied by a brief explanation of why they are trending. You can then select any headline to see on-topic... [...]

The latest post on ‘Mashable’ is titled “Twitter Is Catching Up to Facebook in Ad Targeting”. Todd Wasserman says, “Twitter announced that advertisers can now reach you through your Twitter ID or email address, offering the kind of targeted ad messages that Facebook specializes in.Granting access to email addresses could mean more CRM messaging. If you signed up for a Banana Republic credit card, for instance, you might now be targeted on Twitter with Promoted Tweets from the company advertising a one-day sale. Using Twitter IDs (usernames and handles), meanwhile, will let advertisers... [...]

The latest post on ‘Mashable’ is titled “How the @-Mention Took Over Social Networks”. Seth Fiegerman says, “The “@” symbol used to be just for email. Then it was for Twitter too. Now, it transcends networks.In 2006, Robert Andersen, then a freelance designer who later joined Square as a founding team member, became the first person on Twitter to use the “@” symbol to reply to another user. Andersen didn’t do a proper @-mention as we know it today — a space separated the symbol and the username — but it helped establish a language for communicating... [...]

The latest article on  ‘Marketing Land’ is titled “5 Tips To Leverage Twitter’s New Nearby Feature”. Wesley Young says, “In recent weeks, Twitter has made headlines with the quiet launch of its experimental Nearbytimeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is currently available to a select number of users who have opted-in to allow their location information to be shared on Twitter. Nearby appears as its own tab alongside the Home... [...]

Even if your website has just been set up minutes ago, you can enjoy steady traffic using the techniques in Content Curation Traffic Explosion. Besides the traffic, you will discover how to have people: • Immediately retweet your website links to their followers, • ‘Favorite’ your Tweets • Follow you • And even thank you for including them in your blog posts. This method works with any website. That includes WordPress, Tumblr and Drupal blogs. As a result, you get high quality targeted visitors to your site. You can apply this method, in about 15 minutes per day, and you... [...]

The latest post on ‘Mashable’ is titled “Twitter’s Redesigned Homepage Keeps Mobile in Mind”. Kurt Wagner says, “Twitter is rolling out a new homepage for the platform’s desktop users.The new layout and design is meant to resemble the company’s mobile versions, complete with each user’s cover photo aligned behind his profile image to add a more visual element to the homepage. This already existed when users visited their profile pages, but the profile image existed alone on the homepage without a cover photo before Monday’s update“. Twitter’s... [...]

The latest article on ‘Business 2 Community’ is titled “Why You Can’t Expect Instant Results With Social Media Marketing”. Priya says, “Social media marketing has became essential for organisations who have been told, time and again, that they need to be on social networks, because that is where their customers are. But what many marketers and company executives fail to understand is that, unless you start with paid advertising on social networks, social media marketing takes time to deliver results. Sure, you can throw a whole lot of money at it and hope some of it will... [...]