The latest article on ‘Marketing Land’ is titled “Twitter’s Advanced Search Now Comes With Easier Access To Date Range”. Martin Beck says, “Twitter’s powerful — and underused — Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there’s a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding — since:2014-02-03 until:2014-04-01 — in the search box. It’s a small step but it clearly is in keeping with Twitter’s recent efforts to simplify... [...]
Archive for the 'Twitter Marketing' Category
The latest article on ‘Business 2 Community’ is titled “Social Media Tips: 50 More Tweetable Social Media Tips for You and Your Business”. Roxanne Roark says, “Welcome back to another edition of tweetable social media tips! If you haven’t read it, my first tweetable social media tips article is here: 50 Tweetable Social Media Tips for You and Your Business. Sharing Social Media tips and tricks is my main goal for this blog, and so here are 50 more tweetable social media tips for you to use and share! Just click the “Click to Tweet” text at the end of the tip you... [...]
The latest article on HubSpot blog is titled “Twitter Launches Photo Tagging (Get Ready)”. Corey Eridon says, “Good/horrifying news: Soon, you’ll be able to tag photos of people on Twitter. They’re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters. Talk about efficiency. Tagging doesn’t count toward a tweet’s 140-limit character count, and you’ll get notified if someone tags you in a tweet. The tagged photos will even display in embedded tweets“. Twitter... [...]
The latest post on ‘Mashable’ is titled “Successful Brands Don’t Care About Sales on Twitter”. Matt Petronzio says, “Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren’t advertising, what are they using the service for? According to a recent Social Media Marketing University survey of more than 1,000 marketing professionals in the U.S., brands are mostly using Twitter to spread brand awareness. Surprisingly, driving sales is not nearly as important to marketers. The following chart, created... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Adds Photo Tags That Will Notify Others (Yet Won’t Count Toward Your 140 Characters)”. Greg Finn says, “Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper’s arm length. It wouldn’t happen. Until now the only way to notify a user that they’ve been included in a photo is to make sure that their Twitter handle is included in the body of the Tweet. Until now. Twitter has announced that users will have the ability to tag up to 10... [...]
The latest article on ‘Business 2 Community’ is titled “How #FirstTweet Reveals the Evolution of Social Media Marketing”. Sharmin Kent says, “Twitter celebrated its eighth birthday last week by taking its users on a trip down Memory Lane. The microblogging platform done more than provide another way for people to connect online; it’s become a 140-character storefront for brands. And as Twitter became more popular, more brands jumped on the tweeting bandwagon. Whether to hawk their wares or to field customer service questions, brands now respect the power of Twitter to connect... [...]
The latest article on ‘Business 2 Community’ is titled “Twitter Followers: 10 Ways To Grow Your Following”. Bridget Willard says, “A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional, she was at a loss. Here were my suggestions, generalized and tweaked as to not identify the asker. Make sure you have a completed profile, avatar (logo), header photo, and background. Your Twitter background shouldn’t be clouds. Most of us are choosy and won’t follow eggs. See: “Baby Steps to... [...]
The latest post on ‘ReadWrite’ is titled “Twitter Makes It Easy To Watch Videos In Tweets”. Selena Larson says, “Twitter is rolling out a new feature that makes it easier to view videos shared on the service, the New York Times reports. Like photos, in-line videos will begin to automatically preview in the timeline, and you can view them in fullscreen by clicking on the play button overlaid on the video. Short videos shared using Twitter’s Vine service already had these features. Significantly, these new videos appear to be designed to run directly on Twitter, hosted... [...]
The latest article on ‘Website Magazine’ is titled “The Marketing Challenges of Twitter”. Allison Howen says, “Despite Twitter’s popularity over the last eight years, the majority of brands still face marketing challenges on the social network. According to a recent survey conducted by Social Media Marketing University, 96.2 percent of brands report having challenges with using Twitter to achieve specific goals. Moreover, 45.1 percent of brands claim their greatest challenge on the social network is measuring return on investment (ROI) and results, followed by building an... [...]
The latest article on ‘Marketing Land’ is titled “Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets”. Martin Beck says, “Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test — another potential tweak to provide positive feedback and encourage more use of Twitter — was spotted on a users’ iOS Twitter app and reported late today by Casey Newton in The Verge“. Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets Marketing... [...]