The latest article on HubSpot blog is titled “How to Create a Facebook Business Page That Doesn’t Suck”. Ginny Soskey says, “So you’ve decided to set up a Facebook page for your company. You’ve heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and customers to roll in, you’ve got another thing coming. The chances of actually joining in on that customer-generation fun is much slimmer if you’re not... [...]
Archive for the 'Twitter Marketing' Category
The latest article on HubSpot blog is titled “The Resources You Need to Master Pinterest”. Corey Eridon says, “Pinterest for business? Pshh. If that sounds silly, may I make a recommendation? Check out this ebook to get started, then meet me back here. Now that you’ve bought in (how’s that for presumption?), get inspired with theseexamples of what other brands are pinning. Once you’ve got the content flowing, learn how to generate more leads on Pinterest, get more repins, and measure the success of your Pinterest marketing with analytics“. The Resources... [...]
The latest post on ‘Mashable’ is titled “Pinterest Is Gaining Ground on Facebook and Twitter for News”. Kurt Wagner says, “When it comes to sharing news online, Facebook and Twitter get most of the attention.Pinterest, a platform more traditionally known for retail, food and travel-related postings, is gaining ground in the news category as well.A new study from Gigya, a social login provider for many media companies, including ABC, NBC, and FOX, found that 20% of all “media/publishing”-related content shared to social networks in Q3 was shared on Pinterest. Facebook... [...]
The latest article on ‘Marketing Land’ is titled “3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences”. Dax Hamman says, “Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to external data with the creation of the Facebook Exchange, a... [...]
The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!” Before diving into how you should structure social media updates, I want to emphasize the following: Your updates should be crafted to ensure people... [...]
The latest article on Business Insider is titled “Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s”. Aaron Taube says, “Twitter is rolling out an advertising product that allows advertisers to target mobile users based on how they surf the Web on their desktops, a function that isn’t yet fully available to Facebook’s mobile advertisers. TechCrunch’s Josh Constine reports that Twitter will identify users by their login data to show them ads on mobile and desktop devices that are targeted... [...]
The latest article on HubSpot blog is titled “The Life of a Tweet: A Look at the First 24 Hours”. Maggie Hibma says, “I’ve been swimming in a sea of Twitter statslately — not surprising, since Twitter went publicat the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum). These figures provide really good insight into a day in the life of Twitter … but... [...]
The latest article on ‘Business 2 Community’ is titled “How Brands Can Effectively Engage with Social Leads on Twitter”. Tapajyoti Das says, “Since social media has gone mainstream, we’ve heard the social media gurus preaching about the importance of engagement. We’ve talked about how important it is to build relationships on Twitter and we’ve even highlighted what brands should know before trying to sell on social. Yet still, organizations of all shapes and sizes are struggling with the idea of engaging with consumers. Brands have no issue talking to people who talk... [...]
John Chow’s latest blog post is titled “How To Jump Start a Marketing Campaign on Twitter”. Chow says, “Twitter is one of the most popular places to market, share and post updates from blog posts, ad campaigns, and events. Twitter is a great place to share information, but if done correctly, it can bring traffic, engagement and new business. If you have never used Twitter or your tweets have been far and few between, how can you jump start a marketing campaign on Twitter?”. How To Jump Start a Marketing Campaign on Twitter John Chow’s Blog [...]
The latest post on ‘Mashable’ is titled “Another Big Day for Twitter Partners as DataSift Raises $42 Million”. Kurt Wagner says, “Tuesday was another big day for companies selling Twitter‘s data.Datasift, a social analytics company with access to Twitter’s full firehose, announced on Tuesday a $42 million Series C funding round. DataSift has raised more than $70 million total, most of it since a $6 million Series A round back in 2011. Tuesday’s Series C round was lead by New York-based Insight Venture Partners, which also invested in Twitter and other social... [...]