Antony Maina says, “Twitter is seeking to expand its advertising reach. To do so, the company has started testing a new system that displays advertisers’ promoted tweets to people who aren’t logged in. It has been over a year since the company first said that it was planning on monetizing logged-out users and those without accounts — that is, make money from the more than 500 million people who visit the site each month without signing in. Now, they can see promoted tweets that sell products, show videos and encourage website visit. “By letting marketers scale their campaigns and... [...]

Adam Root says, “Sometimes, new social media tools and features seem to muddle up the experience instead of enhance it. But some extremely useful (and largely untapped) changes to Twitter’s interface options can help your company unleash a surge of advertising influence. Twitter Promoted Trends allows you to purchase an ad unit that will appear within users’ timelines for a specific period of time on Twitter, as well as on its platforms for Android and iPhone and on TweetDeck (which allows users to access several accounts at once). What’s more, Twitter’s new Moments feature eliminates... [...]

Zak Stambor says, “Pinterest acquires mobile shopping and discovery service The Hunt and image-focused search app Pext. Pinterest Inc. has acquired two startups, social shopping service The Hunt and image-focused search app Pext, that could help consumers find and buy products they’re likely to be interested in. Terms of the deals were not disclosed. The Hunt is a social network of sorts that consumers can use to help each other find products they saw in photos or social networks. For example, a consumer may post a photo of a magazine spread on The Hunt that features a model wearing fringed... [...]

IR team says, “The change is aimed at making the site more usable for less-frequent Twitter users. (Bloomberg)—Twitter Inc., which normally displays the most recent posts first, is experimenting with a new order that shows users the most relevant content first, like in Facebook Inc.’s news feed. The change is meant to make Twitter easier for people who may visit the site less frequently, and would therefore miss the best tweets. It’s being tested with a small percentage of users, many of whom are posting angrily on Twitter, saying they want to return to the original format. “This... [...]

Larry Kim says, “Twitter makes it super easy to target users by location. For example, you could target people in specific cities, or you could target a metro area, such as Boston, MA–Manchester NH: Your Followers Campaigns can target either by interests and followers, or by using Tailored Audiences. Using interests and followers, you can target people who are similar to other Twitter accounts that you’ve specified. It’s simple to find those Twitter IDs by searching for their name. You then can add interest targeting (e.g., users who are interested in advertising or business). Remember,... [...]

Punita Sabharawal says, “With newly launched SMB platform in India, Entrepreneur caught up with Emily Huo, Head-SMB Sales, APAC, Twitter, to know why India is a huge market for Twitter. Twitter’s newly launched self-service ads platform is trending. How does it work? We launched the self-service ads platform for India and more than 200 other countries in September. As long as you have the access to a Twitter account and a credit card (we accept Visa and MasterCard), you can get started with Twitter Ads, which is a complete self-service advertising platform for SMBs. With this, you can... [...]

Patricio Robles says, “In October, Twitter announced that it would be updating its Tweet button and removing the Tweet count. That update is now live, catching many who were unaware of the impending change off guard. Here’s what publishers need to know about the removal. Why Twitter removed the share count According to Twitter group product manager Michael Ducker, Twitter made the hard decision to remove counts from the Tweet button for a number of reasons. “This count does not reflect the impact on Twitter of conversation about your content — it doesn’t count replies,... [...]

Larry Kim says, “If you’ve ever read any of my articles on PPC marketing using AdWords, you’ll know that I’m slightly obsessed and a huge fan of their Quality Score algorithm — which, in a nutshell, rewards advertisers who create very engaging ads with much lower costs per click and more prominent ad placement. This makes a ton of sense because obviously Google doesn’t want to annoy their users with low quality ads. Just this year, Facebook introduced a Quality Score of its own, called Relevance Score, that determines your ad cost and placement on Facebook. But what about Twitter?... [...]

Patricio Robles says, “Thanks to Facebook, the word ‘like’ has become an ubiquitous part of internet jargon. Now, one of Facebook’s biggest social rivals has decided to piggyback on the word it made famous. Yesterday, Twitter announced that it is replacing its ‘favorite’ button with a ‘like’ button. As part of the change, the star icon associated with favorites has been succeeded by a heart icon, just like on Facebook-owned social photo sharing app Instagram. According to Twitter product manager Akarshan Kumar: “We want to make Twitter easier... [...]

Zak Stambor says, “Twitter also adds ads to Moments, the social network’s latest effort to make its platform easier to use. When the holiday season arrives, consumers increasingly turn to Twitter to discuss what they’re thinking about buying, according to a new report that social media consultancy Converseon produced on behalf of Twitter. The report finds that shopping-related conversations jump an average of 83% from 8 p.m.-midnight across the season and soar 87% on Sundays in November, when retailers often release their weekly promotions. Converseon based its report on an analysis... [...]