Martin Beck says, “Direct messages on Twitter can now be much more long-winded. The company announced that starting today, it is dropping the 140-character limit for private messages within its network. The new limit is 10,000 characters. Twitter said the change will begin rolling out today on twitter.com, the iOS and Android apps, TweetDeck and Twitter for Mac and will continue to roll out worldwide in the next few weeks. Direct Messages sent and received the old-school way via SMS will still be limited to 140 characters. Here’s our original story from June when Twitter announced it would... [...]

Anthony Ha says, “Twitter is announcing a straightforward way for advertisers to join conversations around major events. Not that the service has lacked ads around, say, the Super Bowl. But Ameet Ranadive, the company’s senior director of revenue products, said that until now, buying those ads has been a “very manual” process, with advertisers piecing together the right keywords, Twitter handles and geographies to target. On the other hand, with Twitter’s new event targeting, anyone with a Twitter Ads account can browse a calendar of upcoming events, look at data around the size and... [...]

Martin Beck says, “Twitter, long the leading social network for real-time marketing, is pushing its advantage. Today the company introduced event targeting, a new advertising feature to help brands and businesses reach people engaged with live events on the network. Up to now, marketers interested in going after Twitter audiences during major events like the Super Bowl, Grammys, the FIFA World Cup or Wimbledon were limited to mostly manual efforts and guesswork about what hashtags, keywords and accounts to target. With event targeting, Twitter said, marketers now have a tool to simplify,... [...]

Paul Cheney says, “Karan Thakkar (@geekykaran) is not a marketer. He is a coder. That gives him a unique perspective on marketing, especially since his first foray into marketing rightly earned him the title of amateur “growth hacker.” Growth hacking is a way to grow a business/website/social profile as fast as possible with the least effort possible. It usually involves coding. Karan considers himself a growth hacker because he used simple tactics and a few programming scripts to grow his Twitter following from 300 to 5,000 in three weeks as documented onMedium.com“. From 300... [...]

Jami Oetting says, “With more than 302 million active monthly users and 500 million updates sent per day, Twitter continues to be a rich marketing avenue for brands. But even though the platform is more than nine years old, most of its advertising products are still young. The company only started to make a push and introduced new and innovative solutions in the past two years. While most of Twitter’s products used to be about brand awareness, now it offers more action-oriented, ROI-focused products. And in June, Twitter announced it was testing product and place pages and collections... [...]

Martin Beck says, “Twitter’s mobile ad management feature, introduced as an experiment last week, is now an official part of the company’s tool set. Today, Twitter announced the launch of the tool, which it’s calling the Twitter Ads companion. The tool enables advertisers to monitor and adjust campaigns from their iOS and Android apps. Campaigns still must be initiated from the desktop ads dashboard at ads.twitter.com, but the new mobile features give marketers more ways to adjust the dials when they are on the go. The ads companion provides information about impressions, engagements,... [...]

Ayaz Nanji says, ” The most popular times for tweeting are often not the best times for getting clicks and engagement, according to a recent report from Buffer. The report was based on an analysis of more than 4.8 million tweets sent by 10,000 Twitter accounts from around the world. The researchers looked at tweet volume, clicks, and engagement (favorites, replies, and retweets) in 10 time zones globally. The charts below show the averages in local time across all the time zones examined. To see how the results vary by country and region, check out the full report. Below, key findings from... [...]

Martin Beck says, “Twitter today announced an update to its audience insights dashboard and introduced a streamlined way for advertisers to target demographic groups. Launched in late May, the audience insights dashboard provides a snapshot of Twitter user demographics, such as income, interests and purchasing behavior. Today’s update enables brands to apply those demographics specifically to their ad campaigns and tailored audiences. The demographic information is aggregated from Twitter data partners Datalogix and Acxiom, and displayed without personally identifying any individual users. Twitter... [...]

Martin Beck says, “It’s the question that has kicked off a thousand social media presentations: So when is the best time to tweet? The answer, of course, depends on what you are trying to accomplish, and as always your results may vary; you should experiment with what works best for the accounts you are responsible for. But it’s instructive to check data from the overall industry and today social media management platform Buffer released a study that sheds more light on the subject. Buffer’s answer might surprise you. If you want to maximize clicks on links you share, the best time... [...]

Baer says, “As social media becomes more and more ingrained in our daily lives, it’s easy to relate each platform to our physical environments. LinkedIn, for example, is the office: a professional landscape we use for networking, sharing news, and connecting with coworkers. Facebook is your living room, where you catch up with friends (but still guard your privacy). And Twitter? Well, Twitter is the bar scene, where people let loose and talk to strangers, drop one-liners (or pick-up lines), and engage with personalities from all walks of life.5 It is this bar-like atmosphere that makes... [...]