Lauren Orsini says, “Twitter will be launching a native video feature in just a few weeks, sources close to the company have revealed toRecode. The feature, which will reportedly allow users to record, edit, and post video without leaving the Twitter app, will be similar to—but separate from—its Vine app. The goal is apparently to provide more ways for people to create video on Twitter, and more engagement as a result. Twitter first hinted at coming out with a video app in November last year, announcing several different new features including “While You Were Away,” its first non-chronological... [...]

Greg Finn says, “In a pitch to media buyers at this year’s Consumer Electronics Show, Twitter caught the attention of folks with a variety of improvements on par with the shiniest of the gadgets. According to The Wall Street Journal the pitch to media buyers included two major new advancements. The ability to show Tweets on a site or app that can have ads enabled for a revenue split with the publisher. The second element was an auto-play feature for video that would help Twitter keep up with Facebook’s video efforts. The ads embedded within streams is an interesting proposition for publishers... [...]

Larry Kim says, “When it launched last year, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Though users now have more insight into their Twitter account metrics, many aren’t using them to their full potential. They’ve poked around the Twitter Analytics Dashboard and figured out they can track impressions and metrics by promoted or organic activity … and that’s... [...]

Martin Beck says, “Sometime in the first half of 2015, Twitter will give users the ability to upload native video to the platform. Just not yet. And the company is still keeping its video plans under wraps. There’s some confusion about that fact after reports late last week indicated that details about Twitter’s video plans had been leaked on a Twitter FAQ page. It turns out, however, that the FAQ was related to Twitter’s current video offerings, which give a select group of advertisers using the Amplify program, publishing partners and verified users access to upload videos directly... [...]

Danny Sullivan says, “Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If so, that seems due to either a new change or a newly noticed change in how Twitter is doing placement for promoted accounts. Credit to William Shatner who spotted this first — or if not first — has been the most vocal about it. He noted that MasterCard was showing up on the list of accounts he was following, even though he wasn’t actually following them”. Twitter Ads Make It Seem Like People Follow Brands, Even If... [...]

Ginny Soskey says, “Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you’re often feeling constrained by that 140 character limit. There’s actually a way around that character limit — and it can help you increase your conversion rates. Think that’s too good to be true? It’s not: Using Twitter Cards, you can actually embed rich media that don’t count toward your tweet character limit. These rich media allow your fans and followers to do things like download an app, visit a landing page, give over their email,... [...]

Brandon Olson says, “The holidays provide a much-needed boost for countless businesses. After all, it’s the two months of the year where they typically earn the majority of their revenue. But all too many fail to plan for ways to keep the momentum going after the holidays. If you find yourself in that boat, you’re invited to join us Wednesday, December 3, from 2-3 p.m. ET, for our monthly #AWeberHour Twitter chat. We’ll be discussing ways to continue the momentum from the holidays, and to keep customers coming back in the new year and beyond. As an added bonus, we’ll be giving away three... [...]

Lisa Toner says, “There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets toprove what works on Twitter … and what doesn’t. While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too. 1) Tweets... [...]

Derek S. says, “As more consumers continue to flock to social media, networks are constantly looking for ways to capitalize on their popularity and increase their earnings. Popular blogging network Tumblr has announced that it is launching a new ad service called Tumblr Sponsored Apps. The new service is a mobile ad product that enables companies to have app install ads displayed inside the Tumblr app. The ads will be available for viewing on both Tumblr’s native iOS and Android app. The first ads that will be displayed on the blogging platform are from gaming companies Gree, Big... [...]

Allison Howen says, “Twitter has unveiled a new feature that aims to help merchants increase conversions through the social network. The feature, dubbed Twitter Offers, enables advertisers to create card-linked promotions and share them on the social network. Then, when a Twitter Offer appears in a consumer’s timeline, the consumer has the ability to add the offer to his or her credit or debit card and then redeem the offer by using the card at the merchant’s store. “Because the offer is tied to their card, redemption is seamless and easy: there are no coupons to redeem at the... [...]