Richard Procter says, “Consumers may trample over each other to get cheaper TVs and laptops this season, but Twitter’s advertising partners may have found the best Black Friday deal of all—the ability to tweet you promotions. Just in time for Black Friday and Cyber Monday, the microblogging network announced “Twitter Offers” on Tuesday. The service lets retailers tweet deals directly to customers, and users can easily grab one of these promotions within the tweet itself”. Twitter Lets Retailers Tweet You Deals—Just In Time For Black Friday ReadWrite  [...]

Amberly Dressler says, “It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million tweets and 2 million Facebook posts and found several key insights for the e-commerce and retail industry. For starters, as brands tweet more in the holiday months, consumers respond – nearly doubling the amount of replies to retail companies. The takeaway here is that brands should tweet often during the holidays. Salesforce’s... [...]

Brandon Lewin says, “The biggest challenge for new users and the 500 million logged out users on Twitter is…how do you connect and keep followers on Twitter? Getting started with Twitter is like your first day of school in a new town. You’re new and no one knows you. What does a person do in a situation like that? If you want to make new friends, you have to go out there and find them. You don’t want to wait for them to come to you – you need to go on the attack and be aggressive. What’s the best approach? That answer I cannot give you because I don’t know. It’s going to be dependent... [...]

Lisa Toner says, “There are 284 million monthly active users on Twitter and chances are, you’re one of them — we’re certainly are. Unfortunately, just because all of us are active on Twitter doesn’t mean we’re using it the right way. And thanks to SocialBro, we have new data from over 200,000 corporate tweets toprove what works on Twitter … and what doesn’t. While some of it confirmed what we suspected, we were also shocked by some of the results. Have a read below and let us know if any of these stats were surprising to you, too”. How... [...]

John W Hayes says, “Who doesn’t want more Twitter followers? And while quantity can be an exercise in vanity, there is little doubt that a large following of carefully targeted individuals will help you maximize your reach and deliver positive engagement and ultimately drive ROI from your social media efforts. However, building any kind of community can be difficult. Many social media marketers make the mistake of thinking that just by being really active on Twitter will help them win new friends and become that influential thought leader. Very often they are wrong. They become that social... [...]

Matt McGee says, “Adam Bain, Twitter’s President of Global Revenue, promised new advertising products and explained how Twitter plans to make money with its new “Buy Now” e-commerce button at the Web Summit conference today in Dublin, Ireland. In a conversation with Richard Eyre of the Interactive Advertising Bureau, Bain recapped some of Twitter’s latest quarterly revenue numbers: $361 million revenue in Q3 114 percent revenue growth year-over-year international revenue up 176 percent year-over-year”. Twitter’s Adam Bain On “Buy Now” Tweets: “What We Do Is Monetize... [...]

Martin Beck says, “Twitter extended access to its self-service advertising platform to six new countries — Norway, Sweden, Finland, Denmark, New Zealand and Singapore — today. Twitter has been making a strong international advertising push this year, expanding its full-service ad targeting network to 35 markets in Europe, the Middle East and Africa. Those markets are served by direct sales support teams and reseller partnerships. The company is also rapidly expanding access to its self-service ad dashboard, which is targeted at small and medium businesses and first released in the United... [...]

Martin Beck says, “Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the beginning of the holiday shopping season and aimed at small and medium business people, the app offers tactical guidance and advice pulled from the Twitter for Business site that was redesigned last month. Like the desktop version, the free app — available now for iOS and Android — features research, success stories, blog articles and ebooks, but as you would expect it has several more interactive features. There’s a calendar, sync-able... [...]

Martin Beck says, “Good news for social media robot fans. If This Then That (IFTTT), the popular automation tool, has expanded its Twitter triggers, now enabling you to kick off actions based on searches, tweets from specific users, tweets with a mention of you and tweets from a specific location. Here are some new recipes created using the new triggers”. IFTTT Adds Twitter Triggers For Searches, Mentions & Location Tracking Marketing Land  [...]

Martin Beck says, “Twitter’s move away from a strictly real-time feed became a bit more real late today. The company announced that all users’ timelines will now include more than just tweets from people they follow. Twitter said the move comes after a successful test — a test that raised the hackles of many longtime users of the network — showing that most users liked seeing extra tweets in the mix. Twitter product team member Trevor O’Brien explained in a blog post: One of our goals for experimentation is to continue improving your home timeline. After all, that’s the best... [...]