The latest post on ‘Mashable’ is titled “Mobile Ads on Twitter Will Now Promote App Downloads”. Todd Wasserman says, “You will soon start seeing ads on Twitter‘s mobile app for other apps. The company announced a mobile app install suite on Thursday, which leverages Twitter’s 2013 MoPub acquisition to let marketers advertise both on Twitter and off Twitter. Twitter officially announced the ad units on Thursday, but the news was reported in The Wall Street Journal weeks ago, and some Twitter users also reported seeing the ads earlier in the month. Twitter has... [...]
Archive for the 'Twitter Marketing' Category
The latest post on ‘Mashable’ is titled “Twitter Acquires Cover, an Android Lock Screen App”. Seth Fiegerman says, “Twitter has acquired Cover, an Android lock screen app, the two companies announced Monday. Terms of the deal were not immediately disclosed. Cover was founded by former Google employees and launched on an invitation-only basis in October. Cover displays the six apps on the Android lock screen that users are most likely to want to use, based on daily analysis of the user’s smartphone habits and the current context (whether you’re at home, work or... [...]
The latest ‘Econsultancy’ blog post is titled “10 sketchy text formatting tips for Twitter and Facebook”. Chris Lake says, “Ever wanted to use bold or italics in a tweet? Or a strikethrough, in a Facebook update? Or to use a special character of some kind? Well here’s your chance… It’s Friday, so I thought I’d cobble together a throwaway post based around the different text styles you can use on Twitter. Click on an image to go to the appropriate text rendering tool. Apologies if this leads to a spate of nonsensical, illegible tweets“. 10 sketchy text... [...]
The latest post on ‘Mashable’ is titled “Brace Yourselves: 15 New Types of Twitter Ads May Be Coming”. Kurt Wagner says, “Twitter is stepping up its advertising game in a big way, according to reports. New app install ads, among other ad formats, are coming to the service in the next few months, according to multiple reports that surfaced this week. In total, Twitter is planning to add 15 new types of ads, and CEO Dick Costolo showed them off to a group of ad execs at company headquarters last week, according to The Wall Street Journal The most well-known of these new formats... [...]
The latest post on ‘Mashable’ is titled “Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat”. Kurt Wagner says, “It’s been hard to ignore the meteoric rise of the private messaging industry over the past two months. First came Facebook’s jaw-dropping $16 billion purchase of standalone messaging service WhatsApp in February. Chat app Viber was acquired by Rakuten for $900 million. Then messaging startup Tango raised $280 million in March, a funding round that valued the company at more than $1 billion, according to Forbes. So it’s no surprise... [...]
The latest article on ‘Marketing Land’ is titled “Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random”. Martin Beck says, “Twitter’s efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, based on a survey of 1,100 residents of the United States. As we reported last week, the... [...]
The latest article on HubSpot blog is titled “How to Tweet Around the Clock Without Being on Twitter 24/7”. Sam Kusinitz says, “If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it’s imperative that you find a way to tweet multiple times a day, every day. Why? Because those who tweet more often, tend to have more followers. According to a study conducted by Beevolve, Twitter users who have... [...]
The latest ‘Econsultancy’ blog post is titled “Five simple ideas for free content curation on Twitter”. Ben Davis says, “Please ignore the header image. Curation is not thieving. There are many companies that don’t have enough resources to employ a dedicated social media man. It’s also the case that many digital marketing execs take care of social media but don’t necessarily have experience with Twitter. The most important part of managing a Twitter account is having tools in place to make things easier. Chiefly, HootSuite for Econsultancy, but it could be any... [...]
The latest ‘Econsultancy’ blog post is titled “Twitter Cards: in the right place at the right time to create a new kind of web”. Maximilian Tatton-Brown says, “What’s the difference between a tweet and a blog post? What about a collection of tweets and a website? You may start with a description of 140 characters, but while this famous limit still applies, it’s hardly the point anymore. Twitter Cards (RIP ‘tweets’), are best thought of as ‘action+caption’ and may quickly become the smallest meaningful and shareable unit of the web. At the... [...]
The latest article on ‘The Forrester Blog’ is titled “Do people complain more on Twitter or on Facebook?”. Nate Elliott says, “In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2500 direct user interactions with 20 leading brands on Facebook, Twitter and Google Plus. (They tracked only direct user interactions, meaning posts directly onto brands’ Facebook or Google Plus pages, comments on brands’ Facebook or Google Plus posts, and @mentions of brands on Twitter.... [...]