Seth Fiegerman says, “Twitter has agreed to buy TapCommerce, an ad tech firm, the two companies announced late Monday. Terms of the deal were not immediately disclosed, but Re/code reports it may have been around $100 million. TapCommerce describes itself as a mobile ad retargeting and app reengagement service. To put that more simply, TapCommerce sells ads designed to prompt users to open up apps they’ve already downloaded. The company was founded in 2012 and raised more than $10 million in funding”. Twitter to Acquire TapCommerce, a Mobile Ad Retargeting Service Mashable [...]
Archive for the 'Twitter Marketing' Category
David Moth says, “Twitter Cards are a must-have for bloggers as they are a simple way of increasing visibility and clicks. Most Twitter users will be familiar with the Summary Cards, which give the reader a preview of the content before they click through to your website. The added visual impact is far more persuasive than simply including a link. Twitter Cards also come with their own analytics platform which shows impressions, clicks, retweets and app downloads, depending on which cards you’re using”. How to setup Twitter Cards for a WordPress blog ‘Econsultancy’... [...]
The latest post on ‘ReadWrite’ is titled “Five Steps To Build Your Own Random Non-Sequitur Twitter Bot”. Lauren Orsini says, “If you follow my standard Twitter account, @LaurenInSpace, you’re missing out on the good stuff. @LaurenInEbooks is a computer-generated stream of garbled tweets that are often far more on point than what I actually have to say. A friend of mine, who knows about my love of esoteric Internet phenomena, built @LaurenInEbooks as a gift. It’s inspired by@horse_ebooks, a Twitter account so famous for its poorly computer-generated tweets that it got... [...]
The latest article on HubSpot blog is titled “How to Write a Tweet: 8 Formulas to Get You Started”. Diana Urban says, “Not sure what to tweet on Twitter? If you’re just getting started or have been on Twitter for a while but feel that you haven’t really gotten anywhere with it, it can be hard to know what exactly what will make your followers engage with you. Sometimes, it’s about following tropes that are tried-and-true. To help you up your Twitter game, here are some templated Twitter “formulas” — just make the below changes to each one: Fill... [...]
The latest post on ‘Mashable’ is titled “How to Post GIFs on Twitter”. Yohana Desta says, “Twitter now supports GIFs — better late than never. Users of the social network have long requested the ability to tweet the endlessly looping animations. They got their wish on Wednesday, when Twitter announced the update via a tweet from its support team (it’s your move now, Facebook)”. How to Post GIFs on Twitter Mashable [...]
The latest post on ‘Mashable’ is titled “Twitter Now Supports GIFs”. Kurt Wagner says, “Twitter gave its users a GIFt on Wednesday. The company announced that GIFs, the animated images on continuous loop, can now be shared and viewed on Twitter’s iPhone, Android and web versions. GIFs will now appear in your timeline with a play button, like other video content. You can upload GIFs through the gallery button under the text box in the same way you upload a photo”. Twitter Now Supports GIFs Mashable [...]
The latest ‘Econsultancy’ blog post is titled “10 gorgeous examples of social media creative for Twitter”. David Moth says, “Twitter is a great medium for creativity. Just ask our own social media manager Matt Owen. One useful tactic is embedding an image, which allow brands to grab extra space in their followers’ feeds. You won’t have failed to notice that Twitter automatically previews a small part of embedded images, but you may not have realised that some brands are much better at making the most of this opportunity than others”. 10 gorgeous examples... [...]
The latest article on ‘MarketingProfs’ is titled “The Most Popular Topics on Facebook and Twitter”. Ayaz Nanji says, “The 10 most popular content topics on Facebook and Twitter are very similar, but topics differ significantly beyond the top 10, according to a recent study by Klout. The report was based on Klout Topics data (categorized interests, passions, and content areas) from over 580 million people around the world. The analysis found music and television rank as the No. 1 and No. 2 most popular topics, respectively, on both Facebook and Twitter. Creating... [...]
The latest article on ‘Marketing Land’ is titled “How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead”. Martin Beck says, “Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as another promoted pitch rolls through their feed. SoSimply Measured spends a lot... [...]
The latest article on ‘MarketingProfs’ is titled “Are You Wasting Your Time on Twitter? Four Ways to Make It Count”. Sonja Jobson says, “You’ve just sent your latest tweet out into the giant black hole known as the Twitter stream. Now what? Are you confident that the time you devote to marketing on Twitter actually pays off? And if it is paying off, how exactly? I’ve met more than a few frustrated small-business owners who want to take advantage of all the great benefits social media marketing offers, but they just don’t know whether their time... [...]