Cost per 1,000 impressions (CPM) is a metric that represents how much money advertisers are spending to show ads on YouTube. HubSpot contributor Caroline Forsey has published an article explaining YouTube CPM and why it matters. She says, “As a YouTube creator, CPM is an important metric for analyzing which of your videos are most valuable to advertisers. Since advertising is the primary method for monetization on YouTube, it’s essential to understand how CPM works to ensure you’re maximizing revenue. To make a full-time career out of YouTube, it’s critical to know which videos... [...]
Archive for the 'YouTube Marketing' Category
Search Engine Journal contributor Matt G. Southern has published an article featuring YouTube Algorithm Insights from YouTube’s Creator Liaison Renee Ritchie. She says, “In a recent discussion on The Editing Podcast, Rene Ritchie, YouTube’s Creator liaison, offers insightful commentary about YouTube’s algorithm and how creators adapt their strategies. Don’t Blame The Algorithm, YouTube Says Ritchie dispelled a common misconception among video creators that the algorithm alone decides the success or failure of a video. He explained that the creator and the audience are just as... [...]
One of the biggest problems that you will face in your online business is to get the initial momentum going. Getting that first few clicks or first couple of sales breeds confidence, spurs creativity, and pushes you into high energy mode. But it’s hard to build an entire customer base from scratch. first… Now you can skip all of that with vAI, according to Seyi Adeleke, the creator. It will allow you to legally use any YouTube video to send traffic to your websites and offers. You can just copy and paste any video URL, and vAI will automatically take advantage of its views. And will allow... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘How To Create A B2B Content Strategy For YouTube’ featuring Ali Schwanke. Loren Baker says, “YouTube is a powerful platform for B2B marketers, but many organizations still need to start using it to its full potential. Ali Schwanke, founder at Simple Strat and Host of HubSpot Hacks, joined me on the SEJShow to share her top tips for creating a successful B2B YouTube strategy- including using YouTube’s new features to make your videos more discoverable.” Search Engine Journal [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Using YouTube Analytics to Improve Your Video Strategy’ featuring Justin Brown. The SME team says, “Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? Discover how to improve your YouTube video strategy with analytics.” Social Media Examiner [...]
TubeRushr launch is closing tonight. It can create YouTube Shorts for you. YouTube Shorts are popular with millions of viewers daily (including your editor. We sometimes get sidetracked when we should be editing this newsletter.) But the news of how popular Shorts are doesn’t seem to have penetrated the online marketing community. Hardly any marketers (especially, small marketers) are using them. This gives you the chance to be an early adopter, with the associated benefits. To help you get into the habit of producing Shorts regularly, Yogesh Agarwal created TubeRushr. ==> To find out how... [...]
Quantum is what Billy Darr, the creator, calls “the world’s 1st all-in-one AI-powered YouTube automation app” is designed to let you earn passive income from YouTube. It is a Voice Activated AI-Powered funnel builder complete with course creator, traffic & more. This software went on sale for just $17, but you need to act fast because the investment increases with each sale. We have sometimes brought a product because of the intriguing name or the persuasive sales page. How about you? The sad thing is that the product itself often doesn’t live up to its name or its... [...]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Leveraging YouTube Shorts for B2B Marketing Success’ featuring Pam Didner. George B. Thomas says, “Everyone is getting in on the vertical video game, and YouTube is no exception. “Shortform vertical video across the board has been just the fastest growing format of content on every social media platform,” says content creator Austin Armstrong. That includes TikTok, Instagram Reels, Facebook Reels, and it’s the major topic of Marketing Smarts Episode 550, YouTube Shorts. Austin shares... [...]
HubSpot has published a new video ‘Youtube Analytics: Must Watch Metrics to Grow Your Channel’ featuring key YouTube analytics metrics. The HubSpot team says, “Are you getting the most from your YouTube content? If not it might be because you’re not measuring Click Through Rate, Average Viewing Duration and Engagement. In this video, we’ll explore how you can use these metrics to take your content to the next-level.” HubSpot [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘YouTube Ad Strategy: A New Way to Grow Your Leads and Sales’ featuring Tom Breeze. The SME team says, “Want more customers? Wondering how to create YouTube ad content that qualifies viewers before they click through to your website? Discover a new ad strategy for YouTube.” Social Media Examiner [...]