Shoppable Ads allow advertisers to take consumers from awareness right through to purchase, all within a single ad format. Social Media Examiner’s Anna Sonnenberg has published an article featuring four steps to run shoppable ads in YouTube Shorts. She says, “You can advertise in the Shorts feed by creating a Video Action or App campaign. The setup process is similar for both campaign types, so we’ll walk through how to create a Video Action campaign, including what to do if you need a new short-form creative for advertising. #1: Launch a New YouTube Video Action Campaign Open your... [...]
Archive for the 'YouTube Marketing' Category
YouTube has announced the launch of YouTube Handles. Handles will make it easier for members of the community to find and connect with each other. The YouTube team in an email says, “We’re gradually rolling out the ability to choose a handle for all channels over the coming weeks, and you will receive another email and a notification in YouTube Studio when you’re able to choose yours. In most cases, if you already have a personalised URL for your channel, we’ve reserved this for you as your handle. If you want a different handle from the one that we’ve reserved,... [...]
Neil Patel has published a new video featuring a new way to advertise on YouTube. He says, “YouTube is the second most popular site on the web according to Similarweb. It is also the second most popular search engine in the world after Google. And many companies advertise on YouTube because it drives sales. But the problem is that it is expensive, it is difficult to make a profitable ad. But, why? It’s because everyone does the same old things where they choose certain keywords, audiences and videos they want to target and show their ads to those people. And what most companies do is... [...]
YouTube is the one-stop source for publishing and promoting your video content. You can get the most from your investment with the right blend of content and tactics. Blogging Wizard contributor Nicola Bleu has published an article featuring valuable ways to promote your YouTube channel. She says, “In this article, we’ll be showing you how to promote your YouTube channel the right way and revealing 18 powerful, lesser-known tactics that you can use to jump ahead of the competition. 1. Focus on watch time The great thing about YouTube is that if it thinks your videos are good enough, it’ll... [...]
YouTube hashtags are keywords preceded by the # symbol. The hashtags are clickable and allow users to easily find related videos sharing the same hashtag. HubSpot contributor Erica Santiago has published an article explaining YouTube hashtags. She says, “YouTube hashtags are a simple but effective way to bring more attention to your videos and boost your channel’s viewership. Here’s everything marketers need to know about YouTube hashtags. Best YouTube Hashtags for Your Video The best YouTube hashtags for your video will depend on its content. For example, if your video features... [...]
Social Media Examiner is hosting a YouTube Livestream on ‘YouTube Updates: Analytics, Shorts, Tools, and More’ on Saturday, August 20, 2022. Watch this Livestream to explore YouTube changes with Social Media Examiner featuring Jerry Potter with Jessica Stansberry. Social Media Examiner [...]
With YouTube content targeting you can choose where to place your YouTube ad videos so you can advertise on the videos and channels that align best with your goals. Social Media Examiner contributor Anna Sonnenberg has shared four ways to improve YouTube ads targeting. She says, “When you set up YouTube ads, you can use audience targeting, content targeting, or both. As you add targeting options to video campaigns, pay attention to the forecast in the upper-right corner. It’s important to make sure your targeting is defined enough to be relevant without making your potential audience... [...]
Does your company or brand create and publish videos on YouTube, but you’re having trouble converting them into sales? Or do you feel you could be doing more to grow your views, subscribers, and audience? Watch Content Marketing Institute’s video ‘Creating a Sales Strategy for YouTube’ to make more sales on YouTube. Content Marketing Institute [...]
Video content creation and marketing is a creative job that requires consistent efforts. Quality video content can help you boost your business growth. Content Marketing Institute contributor Kim Moutsos has published an article featuring five YouTube video content marketing improvement tips. She says, “How’s that for a headline that promises … not much? Here’s the truth: There’s no magic formula for success. Not on YouTube, not on social media, not on your blog. Tell a great story A great story is the closest thing to a magic formula for video success, Tim says. If only crafting... [...]
When it comes to video marketing, YouTube is one of the valuable platforms for businesses and marketers. HubSpot contributor Flori Needle has published an article featuring YouTube demographics, data, and generational patterns for 2022. She says, “Below, we’ll go over the most critical YouTube statistics that show marketers how global audiences are using the platform. General YouTube User Demographics 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019. (Pew Research) YouTube is the second most visited website in the world. (Hootsuite) YouTube accounts for more than... [...]