Remarketing refers to the process of serving targeted ads to people who have already visited or taken action on your website. Search Engine Journal contributor Tim Jensen has shared eight types of remarketing tasks you can implement. Jensen says, “Here are eight types of remarketing you should be considering for your campaigns. 1. Pricing Page Visitors If someone visits a pricing page, they’re serious enough about their research to want to know how much your products or services cost. Bucketing out pricing page visitors into their own category can produce a higher intent... [...]

Customer is the king. So you need to treat them well. By retaining your customers for a longer period you can continue to grow your business. Business 2 Community team is hosting a webinar ‘How to Boost Retention and Monetization with Customer Engagement’ on Wednesday, March 11 at 2.00 pm ET. B2C team says, “Customer acquisition is hard work – which we all know too well! – so it doesn’t make sense to throw it all away by letting them churn. As per the Harvard Business Review, increasing customer retention by even 5% can increase profits by 25-95%. But that’s easier... [...]

Artificial intelligence (AI) technology enables you to automate your tasks and speed up the business. It also enables you to deliver a personalized marketing experience. Business 2 Community team is hosting a webinar ‘How AI Can Find Opportunities and Shorten Your Sales Cycles’ on Thursday, March 5, 2020 at 2.00 pm ET. B2C team says, “In this talk, Anand Karsai, Founder of Budgets.ai and MIT-trained data scientist (not to mention former Account Executive roles at Salesforce, HP, and Actuate), is going to teach you how to leverage AI to find out how prospects are allocating... [...]

According to an eMarketer study, in 2020 approximately 85% of US internet users will use search at least monthly. Businesses can take advantage of this trend by adopting fresh search engine marketing strategies. eMarketer is hosting a webinar ‘Solving Today’s Search Experience Complexities’ on Wednesday, February 26, 2020 at 2.00 pm ET. eMarketer team says, “Join this webinar and learn: How to turn search experiences into successful shopping experiencesHow to combat the overabundance of choice onlineWhich current methods and practices deliver the best results”. Solving... [...]

By providing satisfying customer experience you can win more customers and retain them for longer. Of course you have to blend it with a great product or service. Oracle is hosting a webinar ‘Navigate Marketing in a Cookie-Constrained Future’ on Thursday, March 5, 2020 at 2.00 pm EST. Oracle team says, “Conversations around a cookie-constrained world are happening with more frequency and urgency among marketers, publishers and agencies. We want to continue to inform and empower you to navigate this conversation, particularly as it pertains to 3rd party and 1st party data. Join... [...]

To persuade your audience to take an action, it is important to first grab their attention. By discovering the characteristics of human psychology you can target them at the right time and with most appropriate channels for achieving best results. Content Marketing Institute is hosting a webinar ‘The Psychology of Attention: How to Cut Through the Noise and Reach Your Audience’ on Wednesday, March 4, 2020 at 2.00 pm EST. CMI team says, “In this webinar, you’ll learn how to use psychology to cut through the noise. Jergan Callebaut, Head of Psychology at Datasine, and Nick... [...]

Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In a survey from UM Media Agency, only 4% of consumers trust what influencers say online. Instead, consumers are looking for a more transparent, authentic brand experience. To build this kind of authenticity, smart brands such as Nautica are looking... [...]

Effective video content can help you to generate more leads and increase your conversion rate too. Along with the standalone video content you also need a well-planned video advertising plan to generate more revenue. eMarketer team is hosting a webinar ‘Optimize Your Video Ad Monetization Strategy’ on Tuesday, March 10 at 2:00 PM ET. eMarketer team says, “Join Jonas Olsen, vice president of video at PubMatic, for this live Tech-Talk Webinar, where he will share how publisher programmatic strategies can drive video ad monetization. Register for “The Future Is Video:... [...]

By understanding the real needs, interests, and behaviors of your customers you can personalize your marketing strategy and achieve better results. Hootsuite team is hosting a webinar ‘Digital 2020: Data, Trends, and Opportunities to Guide Your Marketing Strategy’ on Wednesday, March 11. Attend this webinar to learn following: Build smarter marketing strategies with data on mobile, social, ecommerce, and the internet Find out what’s working in your key markets and demographics with data from 220 countries and territoriesAdapt to a changing digital world with new insights... [...]

Inclusive marketing refers to the concept of marketing campaigns that embrace diversity by including people from different backgrounds. It helps you to expand your business at global level. Microsoft Advertising team is hosting a webinar ‘Inclusive Marketing, optimizing business and life’ on Thursday, February 27, 2020 at 2.00 pm ET. Microsoft team says, “Whether you’re the head of a large corporation or the proprietor of a small business; if you’re an account director driving client advertising strategy or a performance marketer looking for new angles for campaigns;... [...]