Daniel Newman says, “What matters more than getting a lot of customer leads? Connecting with people who will actually do business with you. Quality trumps quantity when it comes to lead generation; whatever the size of your business, growing your customer base is what creates success. Don’t get me wrong, attention is great but new leads add up to little more than vanity numbers if they don’t convert. Here are a few ways to turn top-level leads into more meaningful — and profitable — relationships. Does your web presence stink? Your web presence isn’t about you, it’s about... [...]

Valerie Levin says, “Sometimes, realigning your marketing and sales efforts after losing momentum or motivation takes getting back to basics. Revisiting your original strategies and taking advantage of existing leads through nurturing can be a winning game plan for converting at higher rates and lower costs. Companies that excel at lead nurturing generate 50 percent more sales-ready leads at 33 percent lower cost. If something as simple as reaching out instead of ignoring potential customers can increase profit, without serious investment, companies should be clamoring to use this strategy. When... [...]

Anum Hussain says, “We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says the telemarketer on the other end. “This is an important message regarding your oven preferences.” This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound lead... [...]

Peter Cartier says, “Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions. And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring... [...]

Peter Cartier says, “Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate directions. And while the two departments have been on a highway to the danger zone since they were created, the past decade has introduced many changes within each position to bring... [...]

Andy Beohar says, “Now that we’re well into 2016, it’s time to get your prospective customers excited about what you have to offer so that they are ready to make a purchase. Often referred to as demand generation, this process is essential for B2B businesses looking to generate leads and start cultivating long-term relationships with customers. However, just throwing your name around the digital sphere isn’t going to be enough to help you stand out among your competitors. These days more than ever you need to capture your audience quickly enough so that they are both excited about... [...]

Dan Stelter says, “Too many business websites aren’t useful marketing weapons. Instead, they’re like firing a gun loaded with blanks. Website visitors look at a page or two, don’t find anything relevant or helpful, and leave, never to return. Your site’s typically static pages are the most overlooked lead-generating secret weapon in your marketing arsenal. Consider the impact of website content changes for these organizations: Code.org is a site for a nonprofit created to bring computer science education to all students in the United States. Changes to its website content helped... [...]

Jawad Khan says, “Over the last few years, content marketing has evolved from just being a buzz word to a genuinely profitable and scalable marketing methodology. Some of the biggest corporations and businesses around the world are investing heavily into different forms of content with great success. Recent studies show that content marketing costs almost 62 percent less than traditional paid advertising while generating three times as many leads. But not all content types are equal“. 5 Content Types That Will Generate More Backlinks and Leads Business.com  [...]

Grant Cardone says, “The landscape of sales has changed dramatically since I started out selling cars 32 years ago. Digital marketing has come to dominate advertising and is expected to exceed total TV advertising spending by 2018. This shift to digital is driving an unprecedented number of customers to websites and landing pages. This creates new problems and bigger opportunities for salespeople that can figure out how to effectively respond to these prospects. And whether the person comes in on foot or through the Internet, you have to know how to handle following them up. How big is the... [...]

Pamela Wilson says, “Mickey Spillane did not suffer from delusions of grandeur. He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature. What he wanted was for them to sell. I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane His books have sold more than 225 million copies, so this approach served him well. As we build an online presence with our content marketing, we have to answer this essential question: Should we develop fans or customers?“. Should You Write for Fans or... [...]