Ayaz Nanji says, “Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2. The report was based on data from a July 2015 survey of 300 professionals from around the world (80% working at B2B-focused companies; 20%, B2C). Some 48% of respondents say email is among the most effective tactics they use to generate sales leads; creating websites/landing pages ranked second (cited by 44% of respondents), followed by content marketing (43%) and search engine optimization (37%)“. The Top... [...]

Michael Litt says, “As much as we’d like to create videos just to entertain people and make them laugh, at some point, your boss is going to ask what your videos are doing to help the company. You do work in the marketing department, after all, and your sales team has an insatiable appetite for leads. Fortunately, you shouldn’t have to search too hard for an answer because video offers amazing opportunities to engage audiences and generate new and better leads. The data you can collect about how each individual person watches your videos will help you prioritize your follow-up. For example,... [...]

Joey Taravella says, ““The conversion sequence is actually a function of understanding the offer. We are not optimizing the product, we are optimizing the offer. As such, we are focused on two aspects: the content and the presentation.” — Flint McGlaughlin, On Improving the Conversion Sequence The goal for most marketers is conversion. Often other metrics, like open rate and clickthrough, are tossed by the wayside for the “all-powerful” conversion. I recently came across a test in the MECLABS research library that spoke to the idea of optimizing an offer through content and presentation.... [...]

If you are a local marketing consultant, you need to know who is interested in your marketing services. Mike Cooch has reopened his sale for Instant Local Leads Software. This powerful software lets you instantly generate leads for any city, any state or province, in any country. And it tells you what you need to know to prioritize them, so you contact the best prospects first. You can choose the niche (say, dentists, or florists, or dog trainer, etc.) and it will find the best prospects in that niche. Instant Local Leads Software will show you their website URL. It will also show you how it looks... [...]

Mario and his business partner, Cameron, say they have developed a process that is so exact and predictable that they can create a website for a local niche, rank it on page 1 and sell it for thousands of dollars every time, a 100% success rate. And Mario says he does it and gets paid, all in under a week. He wants to show you how he does it and lead you through the steps to copy his success in his new training, Local Lead Gen Machine. All local businesses need a website, and the smart ones know it. After Mario and Cameron build a site in just a few hours, they are able to rank it above other sites... [...]

Katherine Boyarsky says, “Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we’ll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website... [...]

Amberly Dressler says, “When using a marketing automation solution, the majority of businesses see their number of leads increase at least 20 percent. Many companies, however, don’t know where to start when it comes to enlisting the help of a marketing automation platform. Those already deploying iContact as their email marketing software (or those interested in trying them out) will want to know about its new iContact Pro solution, which is designed to make optimizing email marketing results easier with new campaign management features, including workflow automation, landing pages... [...]

New customers are the life of any business. Finding them isn’t always easy, especially for local businesses. If you can offer a local business a website that will give them a steady supply of new leads, a smart owner should jump at the chance for this stream of new business. That’s why local marketing consultants need to look into Local Lead Gen SEO, new (and very popular [it’s a WO of the day]) training on a profitable niche in the local consulting business. Learn how to flip Local Lead Gen Sites to business owners and earn $500 (maybe more) for each site; at least, that’s what some students... [...]

Baer says, “If you’re reading this (or listening via the new Convince & Convert podcast) you’re probably either creating online forms, or are somehow trying to get people to fill them out. Think about the impact forms have on our jobs as marketers, on our businesses, on our success and failures. They are indispensable. But yet we don’t spend much time talking about them, and how to improve their effectiveness. I teamed up with my friends at Formstack (a great sponsor of Convince & Convert) to help fix that information gap”. Boost Online Lead Gen With These 4 Secrets Jay Baer’s... [...]

Everett Sizemore says, “If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they’ll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. First, I will discuss some of the ways most online retailers are approaching email from the bottom of the funnel upward, and why this needs to be turned around. Then we can explore how to go about doing this within the framework of “Inbound Marketing” for eCommerce businesses. Lastly,... [...]