John Tackett says, “We’ve all seen them. Web forms that ask for an exhaustive amount of information in exchange for a paltry white paper – or worse, a static thank-you note that lets someone know Sales will soon start their phone and inbox bombing runs. But is this truly the best we can do to serve prospects effectively through a balanced exchange of value? I think not. In a world where Web 2.0 is here, mobile is soon to be the new desktop and content is king, lead generation must do a better job of offering value for a prospect’s information. In this MarketingExperiments Blog post, we’ll... [...]
Archive for the 'Lead Generation' Category
This is a reminder for Business 2 Community’ webinar on Social Media for Lead Generation. Business 2 Community is hosting a webinar with Jonathan Moody & Satya Krishnaswamy on Wednesday, July 9 at 2.00 pm ET. The topic of the webinar is “How To Leverage Social Channels For Lead Generation”. The ‘Business 2 Community’ team says, “Pyramid Analytics is a leading provider of business analytics solutions and winner of 2014 CIO Big Data award. Jon Moody, their director of marketing embarked on a mission to attribute revenue to social efforts and move away from vanity... [...]
Diana Urban says, “Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are. Recently, Twitter’s Anne Mercogliano and HubSpot’s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day.... [...]
This is a reminder for Business 2 Community’ webinar on Social Media for Lead Generation. Business 2 Community is hosting a webinar with Jonathan Moody & Satya Krishnaswamy on Wednesday, July 9 at 2.00 pm ET. The topic of the webinar is “How To Leverage Social Channels For Lead Generation”. The ‘Business 2 Community’ team says, “Pyramid Analytics is a leading provider of business analytics solutions and winner of 2014 CIO Big Data award. Jon Moody, their director of marketing embarked on a mission to attribute revenue to social efforts and move away from vanity... [...]
The latest MOZ blog post is titled “Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook”. Anne Mercogliano says, “Lead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter’s head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards”. Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook MOZ Blog [...]
Business 2 Community is hosting a webinar with Jonathan Moody & Satya Krishnaswamy on Wednesday, July 9 at 2.00 pm ET. The topic of the webinar is “How To Leverage Social Channels For Lead Generation”. The ‘Business 2 Community’ team says, “Pyramid Analytics is a leading provider of business analytics solutions and winner of 2014 CIO Big Data award. Jon Moody, their director of marketing embarked on a mission to attribute revenue to social efforts and move away from vanity metrics such as Likes and Impressions. Jon will share with you how he leveraged social channels... [...]
The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: Is your registration form part of the customer journey?”. John Tackett says, ““Too long.” “Get rid of the phone number!” “Can you remove the fields?” These are common responses from marketers who attend our Web clinics on lead generation, and they are all excellent suggestions for optimizing lead generation forms. But what if you’re one of the marketers in an organization where changes to your lead gen form would be an act just shy of declaring war on your sales team? In this MarketingExperiments Blog... [...]
The latest article on HubSpot blog is titled “How to Bridge the Gap Between In-Person and Online Lead Generation”. Meghan Keaney Anderson says, “We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. Knowing what social links a lead clicked before converting on... [...]
‘7 Key Website Features That Are Helping Businesses Generate Leads’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “7 Key Website Features That Are Helping Businesses Generate Leads”. Sam Elliott says, “Down with Comic Sans! Death to neon text! Some aesthetic web features have become so widely reviled by developers and designers that they have reached the public conscious. People often claim they feel digitally ill over a certain typeface or colour palette but, while many people know which websites they like and which they don’t, few would be able to successfully identify the features that make their favourite sites likeable. What... [...]
The latest article on HubSpot blog is titled “The Inbound Approach to Turning More Leads Into Customers”. Jillian Day says, “Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone — you need customers who help bring in revenue and fuel your future inbound strategies. So once you’ve perfected your visit-to-lead acquisition, it’s time to get to work on your lead-to-customers game. Below are some of my favorite tactics that inbound marketers and salespeople alike can use to help nurture... [...]