Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely... [...]

We receive our prospects via websites and other marketing tools. It is important to drive them in a way so that they choose to make a purchase. Entrepreneur Magazine contributor Jean Ginzburg has published an article sharing six ways to nurture your leads and create the right customer journey. She says, “Here are six things you can do to build relationships with your leads so they convert into customers. 1. Provide users with educational materials Your leads look to your products for possible solutions to their problems. Prove your expertise and provide educational materials such as how-to... [...]

Paid social on LinkedIn and Facebook can help you reach your B2B audience, but it takes skill and finesse to run successful campaigns. Search Engine Journal is hosting a webinar ‘How to Make Paid Social Work for Lead Generation’ on Wednesday, October 7, 2021, at 1.00 pm ET. The SEJ team says, “Register now and get ready to discover a better approach to paid social for SaaS brands. During this SEJ Webinar, you will learn: A scalable paid social approach to generating qualified leads for B2B companies that you can put to work for your brand right away. How to overcome uniquely... [...]

By creating a strong call to action (CTA), you can turn visitors into leads. An effective CTA should be appealing and persuasive to generate desired results. Copyblogger contributor Tim Stoddart has published an article highlighting 20 call to action examples that create instant leads. He says, “The CTA extends well beyond a buy button. The copy around the CTA will have a much more significant impact on the CTA’s success than the words on the button itself. The key to nailing the setup is to know what resonates with your audience. For example, if you’re selling CRM software, you might... [...]

Your competitors are doing something right. If they weren’t they wouldn’t be your competitors. Most of your competitors are going to be set up to win. They’ll know how to get traffic to their website and they’ll know how to convert it when it arrives. Tim Cameron has published a new video ‘How To Spy on Your Competitor’s Lead Generation Process’ to help you check your competitor’s lead generation process. He says, “In this video, I’ll take you through the five areas I check on our client’s competitor websites to see how they convert... [...]

Exposure Ninja’s Tim Cameron has published a new video ’26 Ways to Earn 100 Leads a Day on Your Website’. He says, “Generating 100 high-quality leads a day sounds like something only large brands can do — but it doesn’t have to be a pipe dream for SMEs. The one thing you need to get to that number is a solid marketing foundation. We’re talking about a clear marketing strategy that meets these requirements: Isn’t overly reliant on any one particular channel Features a good quality high converting offer on your site that increases your conversion rate and lets... [...]

A call to action (CTA) informs visitors about the action they should take next after viewing your content A strong CTA plays an important role in boosting your lead generation. Copyblogger contributor Tim Stoddart has shared 20 call to action examples that can help you to create instant leads. He says, “Your goal is always to have the visitor take action, so it’s no surprise that you should use verbs in your copy. For example, some of the most common CTA words include: Unlock Join Start Begin Provide instant gratification Many fantastic CTAs also provide gratification. For example, if... [...]

Every business needs leads, people who are looking for the products and services they offer. The COVID-19 pandemic makes this need even greater, as businesses are shutting down for lack of customers. Today, Victory Akpos releases new software, LSA Agency, to make is possible for you to gather leads that local businesses are hungry for. Your marketing consulting business may grow as more and more businesses come to you fr leads. These leads are not just any leads; not the kind you get by copying from a phonebook or Chamber of Commerce directory. No, you can offer “ready to buy” leads... [...]

Lead generation is the process of collecting contact details and then developing relationships with potential customers. Your content can play a pivotal role in generating more leads for your business. Content Marketing Institute contributor Ann Smarty has shared five ways to help you generate more leads with content marketing. She says, “Can content marketing help (or even drive) your brand’s lead-generation and nurturing strategy? It sure can. Let’s see how: 1. Match content to search intent Just about any website out there is optimized to generate Google organic traffic. In most cases,... [...]

Lead generation is an important aspect of your business growth. With quality leads, you can continue to get more and more customers. Jeff Bullas has shared some useful tips to acquire, qualify and nurture leads with interactive content. He says, “Interactive content is going to make you question that! While these two ideas seem closely related, it is important to distinguish between them. So, let’s get you some answers! If you’ve ever taken a quiz like “Which FRIENDS character are you?” or used a calculator to find out your loan EMI, you’re already familiar with interactive content.... [...]