By hosting webinars you can connect with a wider audience and promote your business by the act of sharing knowledge. Webinars also help you to establish yourself as an authority. Webinars can also be a key to driving more leads and converting them. MarketingProfs is hosting a webinar on ‘The Art of Converting Webinar Leads Into Pipeline and Revenue’ on Tuesday, December 3, 2019 at 2.00 pm ET. MarketingProfs team says, “The best webinars not only generate great leads but they also help turn those names into customers. Join ON24 and MarketingProfs for “The Art of Converting Webinar... [...]

Artificial Intelligence (AI) technology helps you to manage and analyze data sets that include multiple data sources in real-time. You can use AI to better understand how your prospects and customers are responding to your offers and plan your future campaign accordingly. G2.com Inc. contributor Andrej Kovačević has shared five ways AI is enabling marketers to improve lead generation. Kovačević says, “Although we’re still in the earliest stages of AI development, there are already a variety of real-world applications for the current technology in the lead generation process. The... [...]

Lead generation is a key to continuous business growth. To get more people to your websites, you need to understand what they want and offer it to them. It could be done with data analytics. Entrepreneur Magazine team is hosting a webinar on ‘Tips and Tools for Better Managing Lead Flow and Converting Sales’ on Thursday, November 7, 2019 at 9.00 am PS. Entrepreneur team says, ” This webinar will be moderated by entrepreneur, business consultant, and author Peter Gasca, who will facilitate an insightful conversation with seasoned sales professionals who have learned to maneuver the deluge... [...]

Exposure Ninja team has published a new podcast episode ‘2 Easy Ways to Increase Site Leads and Turbo-Charge Conversions’ featuring Tim Cameron. Listen to the podcast to learn: How to build credibility and trust on your website to encourage interest The benefits of crafting a buyer narrative that sells, and how to do it The true power of social proof when it comes to selling How to enhance credibility without any prior experience/testimonials/credentials Tips for getting customers interested in your product How to build a lead generation tool that works for your brand The golden... [...]

Customer acquisition is one of the most important process in business. Acquiring new prospects and converting them into customers requires continuous efforts. The Business 2 Community contributor Taj Ridgeway has shared 10 steps to help marketers generate more leads and improve their sales. Ridgeway says, “Each type of business has a generally accepted selling cycle, a step-by-step process that starts when you first make contact with a potential prospect and ends (at least for the moment) when you close the sale. If you are in retail, this may all happen fairly quickly; if you sell capital... [...]

With more than 500 million monthly active users, Instagram is an ideal channel for drawing in new leads and converting them into customers. Social Media Examiner’s Michael Stelzner has published a new podcast episode ‘How to Use Instagram to Generate Organic Leads’ featuring Jenn Herman. Stelzner says, “Are you using Instagram to connect with new prospects? Wondering how to generate leads without using Instagram ads? To explore how to use Instagram for organic lead generation, I interview Jenn Herman on the Social Media Marketing Podcast. Jenn is... [...]

Generating more and more leads is one of the concerns that we marketers have as it helps us to get a portion of those leads that are received. Entrepreneur contributor Chirag Kulkarni has shared four strategies to help marketers generate more leads for their business. Kulkarni says, “Once you’ve defined what qualifies a lead for you, connecting those consumers with your sales reps is the next hurdle to clear. Here are four things your business can do to generate more valuable leads before your team members dial a new number. 1. Narrow your focus with geotargeting. Geotargeting is a powerful... [...]

Econsultancy columnist Rebecca Sentance has published a case study on how British travel brand Secret Escapes reduced its cost per lead by 38% using machine learning. Sentance says, “Because Secret Escapes is a members-only travel club that has built its brand and reputation around exclusivity, its growth and income rely on new users signing up for membership via the Secret Escapes website. Despite running a number of marketing initiatives to encourage sign-ups, however, Secret Escapes was struggling to hit its target CPL (Cost Per Lead) goal with its existing bidding solution. “We decided... [...]

Lead generation is a complex process which requires a blend of creativity, solid information and a call for purchase. HubSpot columnist Richard Stephens has shared seventeen strategies to help businesses generate more leads. Stephens says, “What can the modern business do to protect its future and get new leads without cold calling? The good news is that it doesn’t involve a circus act or shameless begging of any sort. The bad news is that it requires a completely different way of thinking and some serious energy and hard work. Here are 17 alternatives to cold calling salespeople can... [...]

HubSpot columnist Kristen Baker has shared twenty-two examples of the lead generation forms that can help marketers convert more leads. Baker says, “That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions. While reviewing the following examples, be sure to keep an eye out for themes — many of these forms employ common, effective tactics that you can apply to your own. 1. Slack Slack keeps things simple with their multi-step lead generation form. The form... [...]